ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Choose The Right Category For Your WebSite

Choose The Right Category For Your WebSite

Have your website rejected by a link directory? Most probably you selected a wrong category for your submission. The most common reason for your website rejection by a directory is that you placed it to the wrong category.

The link directories are divided into different categories and require the websites to be placed into the most relevant category. In most directories you'll be asked to find the page you would like your link to be included on and click on the "Submit" or "Add" button on that page to submit your website to the selected category.

Every link directory provides you with a search directory option. You can use this facility to choose the right category for your website. Just enter the keywords that your website most closely relates to and click Search. You'll get a list of websites that match your search query. Those websites are already listed in the directory and are related to your site. The search scripts in the majority of directories include the category location of each particular website. So, go to that category and submit your site to it.

The directory can have the additional submission guidelines that appear after you click on the "Submit URL" button on your chosen page. If your website does not meet any requirement for that category, do not submit it. Go back to your keyword search page and check other related categories. If you're regional based, you'll want to submit your website to the regional category of your topic.

How Do you Choose a Directory to Submit Your Website To?

How Do you Choose a Directory to Submit Your Website To?

If you created a website and wish to submit it to link directories, analyze the following factors before submitting your link because not all the directories are worth to submit to, especially if you are placing a reciprocal link or pay a submission fee.

Evaluate the link directory from these sides:

1. Directory page rank

You'll want PR 4 or higher. But when the submission is free and doesn't require a reciprocal link exchange, then you may submit to a directory with a lower PR especially if this is a highly related niche directory which has a lot of very targeted traffic.

2. Directory link popularity

Good directories care about increasing their links value which in turn increases their attraction to webmasters. Fast Directory Submitter will help you analyze the link popularity of a directory (and any other website).

3. PR of the page your website will be placed on

If the home page has a high PR, it doesn't always mean that particular pages of the directory will also have a good PR. You'll want to check the page where your link will appear for PR value.

4. Number of links on each page

Less links on the page is better. Because the more links the page has, the more watered down your link will be.

5. Category your link will appear in

The more relevant to your niche and more closer to the home page category the better. You don't want to be 6 steps from the home page.

What is Link Building and What Can You Do To Utilize It?

What is Link Building and What Can You Do To Utilize It?

Link building is the combination of advertising and promoting your site. If done properly it can increase your traffic and get you a higher ranking on Search Engines. The better you build your links, the better you and your business can be advertised.

To get you at the top of the Search Engines requires a fresh and steady flow of content and activity. Someone may think it is about quantity and other quality, and they are both right, you need a good quantity of quality work. It does not matter what the type of business you have or where it will take you in the future, you have to show not only the consumers, but the Search Engines and other companies as well that linking up with you is a good venue.

Some sites have a policy of not showing your company until you have been around for six months; this is not only to ensure that you are in for the long haul, but also to ensure you are worthy of being on their list. Now some web hosts offer 24-hour waiting period before they will submit your link to the Search Engines.

The longer you and others share links, the better it looks for both of you. Some do not realize the amount of time and effort involved in the process of getting a good ranking. When you thought of your business and what you planned for it, you took time to know what would and would not work. Admittedly there is a learning processes and learning how to use build links is an important step.

Link building is very critical in getting your business, known. You need to write down what your company offers and the goals they have planned. Once you know this, start surfing other sites that offer a very similar service. Write them down and save their email addresses.

Once you have your list compiled, go through and begin drafting a letter that describes you and who you are. Make sure to point out highlights of your company and what reason you believe a link exchange with them would be beneficial to both. Now you can use a basic letter for this but you need to personalize each one. Do not mass email either. Unless you are already on their list it could very easily end up as Spam.

Once you have emailed them, mark it on a calendar and save each email that you sent or received from them. This is highly important, you have to know exactly what was said and transpired. You also need to note whether or not they replied. Not hearing an answer does not mean they will not work with you, it could mean that the email did not make it. You need to wait at least 2 weeks before beginning to email them, think of it as applying for a job, interested but not pushy.
What Link Building Is And Why You Need To Build Links

When you want to know the importance of link building, you have to know what it is first. Link building is essentially part of getting your website on the Internet, by having your site and others linked together promoting each other. It is time consuming and can be hard to do if you do not have a viable plan of action.

Link building is also a very real way to get your website on the Internet search engines, such as Yahoo, Google and MSN. This is an important factor of any successful business; the better your Link exchanges the better your ranking on the Search Engines. You have to spend the time and effort to make your business a success.

Creating good links takes time and for the most part is free, some places do require a fee and some don’t. When you trade links you are actually paying to have your link on their website and visa versus. Being SEO or Search Engine Optimized is highly important, the better you plan and work towards this goal the better chance you have at succeeding. Think of link building as using word of mouth only using the Internet instead actually talking, with this thought in mind you have to be careful when choosing who you share links with. You do not want to be affiliated with someone who does not have the same standards as you do, or is not in a general area as well.

Planning your strategy to effective link building is the first step in being successful at it. Do your homework; know who you are planning on exchanging links with before actually contact them. Any good business will have some form of goals or statements on what they have planned and outlined for the future. By doing this they are letting not only the consumers but also other companies know that they have a goal in mind and how to reach it.

When looking at the Search Engines’ results on any query, you know immediately how well the linking and keywords actually works. This has to be considered when you plan whom you want to share links with. If you sell or offer a service in sports then you are not going to want to share a link with another site unless they have say sport fashions. Knowing what you are ultimately offering on your site can change from day to day or not for a couple of years. Thus, you have to think of the present link building or link exchange you want to have but also future ones as well.

It is just as important to make sure that you constantly check on the ones you share a link with. They can change their goals or ethics as anyone else can and this can have either a positive or negative result on your company by linking to them. Remember that old saying that Word of Mouth can make or break you, well so can linking to the wrong company.

Submission to Web Directories and How You Can Benefit from It

Submission to Web Directories and How You Can Benefit from It
If you run a website, your main goal is to increase the popularity of your site and send more and more traffic to it. Web directories are the right place to begin with. You’ll need to submit your site to web directories to make it indexed by search engines and start attracting more visitors. And every visitor is a potential customer. More people come to your site, more sales you can make.
Web directories are the catalogues of numerous links sorted by specific categories. Some day directories were the main mean to find relevant sites. At present popular search engines such as Google and Yahoo serve that duty and provide the users with the desired information.
You may ask yourself now “Why should I submit to directories if they are not used by many people anymore?”
As the answer to this question, let’s examine the benefits that the submission of your site to web directories gives you:
1. Indexing of the web site by search engines

Web directories are the best way to announce your web site existence to a search engine. Search engines use crawlers or spiders to search for new and useful web sites. A spider reads a web site, goes into different links placed in that site and reports to the search engine about that site. It also returns in those sites to see the changes in those.

2. Search engines favor the sites submitted to directories

When you register your web site to a directory, the site doesn’t appear in the directory immediately. It is sent to the webmaster for review. The webmaster analyses your site and decide if it is worthy to be in their directory. As the whole process is supervised by an actual person, search engines rely on that directory and favor links submitted to directories.

3. Increase of the web site ranking in search engines

The main thing a search engine counts when assigning a rank to a site is a number of links the web site has. More links the site gets, higher it will be ranked in search engines. But it’s not only the quantity of links that matters; the quality of links does as well. It’s better to have less links from important sites (with 6, 7 or higher PageRank) than many links from obscure sites with 0 PageRank. Plus, directories offer one way links pointing to your site only. And search engine consider one way links to be more valuable than reciprocal links (links that are exchanged with other sites). Directories can help you out in this way too.

4. Relevant category for the web site

The spiders of search engines may not categorize your website to a relevant topic, especially if your site has a poor text description, but it is rich in images, flash and animation content. If you submit your site to a relevant category in a directory, you can enable a search engine to categorize your website under a relevant topic.

5. Easy search of the site by targeted keywords/phrases

When you submit your site to web directories, you generally provide the site URL, title, description and keywords. What is nice is that you can (and must) use your top keywords in your title. This makes it easy for search engines to find the link to your site by targeted phrases/keywords.

6. More traffic to your site

Nowadays, people mostly use search engines to find the necessary information. However, web directories are used as well. Getting satisfied by the service, visitors bring on more traffic to your site. In that way, both the popularity and number of traffic in your site increase.

As you see, listing your site in a directory has a considerable importance. No matter what type of online business you run, there is always a specific directory to cater to your need. Just submit your site to that directory and get the quantity of traffic that is always desired by you.