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ADSENSE TIPS
The One Simple Trick That Can Double Your Adsense
Revenue
I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved
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Sunday, September 29, 2013
Vietnam
Vietnam
In the annals of American history, there may be no other country name that evokes such emotion as the country of Vietnam. The history of this conflict is more than just a military struggle. The impact that the Vietnam conflict had on American culture and foreign policy for many decades to come makes it a truly watershed war in the life of a relatively young country.
Vietnam was not, on the surface as clearly a moral battleground as World War II or the Civil War had been. That in itself made it more difficult for Americans to understand and become patriotic about as they had been in prior wars. Yes, as in past conflicts, we found ourselves defending our allies, the South Vietnamese against the attacks of a communist neighbor to the north. And in that way, it became a struggle to assist an ally, a military objective that America had long embraced.
But the war was not just with the North Vietnamese. To a very large extent, the war was against the Chinese and the Russians who were using the theater in Vietnam to wear down the American fighting force. It was a war that had been going on for many decades before the Americans got involved as a regional battle.
Many foreign powers had gotten involved and left defeated so when America entered this conflict, it was a very different kind of war than we had been used to. The armies mixed with the population. There were no uniforms and formations and battle theaters as battle could occur anywhere at any time. Combine that with a hostile jungle setting and the complete absence of any battle protocol and you had a formula for failure if not a very difficult road to success.
Vietnam also is a watchword for the tremendous resistance movement that rose up on American soil to try to stop the conflict. This resistance movement became deeply entangled with a huge change to the social fabric in the rise of the youth movement, the hippies and the fast moving surge of the civil rights and the woman’s rights movements. This made the era of the late 1950s through the early 1970s tremendously difficult to navigate as a nation.
Vietnam did follow somewhat of a predictable path of invasions, major battles, set backs and regrouping of our forces. But the military faced a huge challenge in facing the many new war scenarios this difficult combat setting presented. As the casualty count grew, without a clear cut definition of victory and with very few clear victories to demonstrate to the American people our superiority, the ability of civilian leadership to sustain the support for the war effort became jeopardized.
Vietnam very much represents a transition in how America viewed conflict. We came out of the huge successes we had seen our military bring in battle. The defeat of Hitler and the axis powers in World War II gave America a sense of confidence, of divine calling to prevail militarily and the concept that we are the good guys and we will always win. But we did not win in Vietnam and that was and is a hard lesson to learn.
America demonstrated its devout dedication to the concept of supporting an ally in a warring situation when it committed troops to the Vietnam conflict. But there were many lessons to be learned about preparation and going into a conflict with a strategy that had a high probability of success. In wars to come in later years such as Grenada, the Balkans and the Liberation of Kuwait, we demonstrated that America had learned those lessons going in with a massive force and achieving victory before we got bogged down in a long civil conflict.
So we can applaud the bravery of our troops and the willingness of our leadership to learn from a tough war like Vietnam. The lessons to be learned from Vietnam are still being worked out. But in the end, we will be a better nation and a stronger nation because we put ourselves on the line for a friend, even if the outcome was not the desired outcome.
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When Everything Changed
When Everything Changed
American history, or really history in general is not always marked with outstanding events, stunning personalities or remarkable speeches. Much of the history of a great nation is slow steady improvement, set backs and then how a people recovers from those set backs. But in the context of American history, there are a number of truly phenomenal moments when everything changed. These are not just one day events, although some are that sudden. But these are events that once they transpired, Americans thought of themselves, the world and their place in the world completely differently. And it’s worth noting what those events were and how they changed Americans forever.
Obviously the revolution itself and the founding of the country changed a small group of colonies who thought of themselves as Englishmen far from home. When the independence of America was done, that vision of ourselves was completely different. We were now a proud new nation, a new type of nationality that had its own view of the world and its own hopes and dreams as well.
World War II was the kind of event that once we underwent the tremendous trial, struggle and victory that such a war demands of a people, we never could go back to seeing ourselves again in the same way as we thought before the war. Our victory against Japan, Germany and their allies gave us tremendous confidence that we could affect world history for the better. But it also gave us a tremendous sense of responsibility. When we dropped those bombs on Japan, everybody on the planet began to understand the horrible power that was now in the hands of mankind, for a season in the hands of America and the huge responsibility for the fate of mankind that came with that kind of power.
Pearl Harbor while part of World War II deserves its own mention because of the fundamental change to how America viewed itself in relation to the world. Prior to that attack, America considered itself invulnerable. Like a teenager that thought they could never be hurt, we had never been attacked on our homeland before. But Japan proved that they not only could attack us but that they could hurt us very badly. Yes, we responded with a fury but from that moment forward, we knew that we, like everybody else in the world, were vulnerable and we had to start behaving differently in a world full of both friends and enemies.
Outside of the military world, the famous I Have a Dream Speech by Dr. Martin Luther King at the March on Washington on August 28, 1963 did not just change the black community forever. Yes, that speech had a mighty impact on the way the African American community saw their future and it gave inspiration and hope to a struggling civil rights movement that spurred it on to victory. But it also affected all Americans because we started to see ourselves as a community of many cultures, many races and many orientations. It was the beginning of acceptance in this country. But that is a process that is far from over.
In modern times, the attacks on the World Trade Center on September 11, 2001 had a drastic effect on the minds and hearts of America and indeed on the world. We are still learning how that effect will finally show itself as the ripples of shock, fear, anxiety and reprisals are still going on. But to be sure, as with Pearl Harbor, the effects on our feelings about our place in the world and our vulnerability were certainly be changed forever.
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When America Proved that Anything is Possible
When America Proved that Anything is Possible
It was one of those moments in American history that the people who were able to watch it for the first time felt like they were in a science fiction movie. But with televisions cameras on every move, the nation and the world watched on July 20, 1969 as three American astronauts landed on the moon.
The project had been in the works for years to be sure. You have to wonder with the phenomenal amount of work, expert engineering and the amazing genius that created the rocket ships and everything that would be needed to make the flight possible, if even those in NASA sat in mute wonder and had goosebumps when “Buzz” Aldren was the first man in history to put his foot on another world and pronounce those famous words –
“That's one small step for man; one giant leap for mankind.”
That phrase, which itself was carefully prepared, has a lot of wisdom in it. Sure, touching another world for the first time in human history was a tremendous accomplishment for America. But more than that, it signaled a new era for humankind everywhere. All of a sudden, the moon wasn’t a far away myth, full of mystery and magic. All of a sudden, people everywhere felt like they too could touch the stars if they put out their best efforts too.
It was also a huge moment for the unity of all people. Few things cause the world population to come together and link arms and be one people, not separate countries. Most of the time, it’s a terrible global disaster that makes us all bond together. But this time was different. This time is was a moment so phenomenal that everybody stopped and watched and everybody knew that this was not just a great accomplishment for three astronauts and scientists that put them there. This was a great accomplishment for mankind.
American history is populated with tremendous events, both bad and good. But it’s worth a moment to sit back and reflect on what the first moon landing meant and continues to mean for Americans and the American spirit. You have to wonder if any other nation would have had the ability, the creative powers, the powerful minds and the collective will to see this kind of amazing accomplishment through to success.
It’s even more amazing when you remember that just a few years earlier, on September 12, 1962 that President Kennedy challenged American to rise to this challenge in a speech at Rice University. It takes a lot to make something as historic and earth shaking as landing on the moon a reality and visionary leadership such as Kennedy showed that day was a big part of why this landing made history.
This amazing achievement points out something outstanding about the American spirit. Americans are a people who dream big. And to land a man on the moon took big dreams. But we didn’t just dream to put a man up there, it was not acceptable unless we got everybody home safely as well.
For the most part the American space program has had a phenomenal history of success in breaking through barriers that nobody had every done before. Yes, there have been set backs and tragedies along the way. But Americans are not quitters and through all the struggles we face, we face them together. But we never forget to look up at the stars and dream of the day that yet again we see an American set foot on another world and plant out flag in that soil to be signal forever that America was here!
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The Bill of Rights
The Bill of Rights
We as Americans have a tremendous regard and respect for the framers of our Constitution because it was they that laid the foundation stones for the greatest country on earth. But on top of the many amazing aspects of the Constitution, one stands out as an act of wisdom and foresight that made sure the Constitution would remain a living document for centuries. That was the provision of the Constitution that allowed for the addition of amendments.
It was not long after the Constitution was ratified that the first ten amendments were indeed organized and became law. That those ten amendments have become as central to the American system of government as the Constitution itself. They have come to be known as the Bill of Rights.
The Bill of Rights are so deeply engrained in the American consciousness that they are often referenced in conversations about issues, how Americans work and live together and our relationship with the government. The true genius of the Bill of Rights was the work it did to severely limit the ability of the government of the United States to ever interfere with the fundamental rights of its citizens. This is a stunning achievement at a governmental level when you think in terms of legal systems of governments throughout history and around the world.
These ten amendments assure that the rights of citizens in this country are forever protected from any move by any administration to take those rights and give them to the government itself. As such, the government is forever banned from getting too strong and it relegates the government to a servant role in society which so often is not the case in governmental politics elsewhere in the world.
The ten amendments to the Constitution cover the core rights of Americans including…
1. Freedom of Religion, free speech, freedom of the press and the fundamental right of assembly without fear of harassment from the government. Also the right to petition the government to seek relief for grievances caused by the government.
2. The right to bear arms.
3. Protection from the forced habitation of troops in civilian homes in a time of conflict.
4. Protection from unreasonable search and seizure as part of a criminal investigation.
5. The right to due process when being accused of a crime.
6. The right to a jury trial, to be allowed to cross examine your accusers and other rights of accused to assure Americans cannot be “railroaded” by the legal system.
7. The right to civil trail by jury
8. Protection against cruel and unusual punishment and the right to bail.
9. Protection of rights not specifically spelled out in these ten amendments
10. Protection of states rights.
Of these rights, the ones listed in the first amendment are most often quoted and most cherished by Americans. The original authorship of the Bill of Rights is credited to James Madison. These basic rules of order for how the government will respect its own citizenry set in place and entitlement of rights by American citizens that has fundamentally shaped this country and how Americans come to expect its government to behave.
It endowed the citizenry of the land with an expectation that the rights of the citizens of the country at a very basic level are more important than the rights of the government and that the government “works for us” which is a phenomenal change to the way societies have been organized throughout history. As such, The Bill of Rights is one of the many reasons that America can be regarded as the most unique country in the world and the country that many citizens of other nations wish their own counties would emulate.
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The American Cowboy
The American Cowboy
Americans have a unique vision of themselves and their role in the world. Unlike perhaps any other peoples in history, Americans see themselves as people of destiny and a people who were put here to do something phenomenal and something significant for history and for all peoples of the earth. This unique self-concept, sometimes perceived as arrogance, is deeply grounded in a set of archetypes that Americans use to form their vision of themselves in the world. And no other archetype is as powerful in the American psyche than that of the cowboy.
The actual American cowboy was indeed a unique individual. While probably not as noble and ruggedly handsome as the images created of him in the movies, they were unique types of men who carved out a civilization from the rugged wilderness that was the American west in the years before the turn of the last century.
Some of the reasons that the image of the cowboy sometimes includes elements of the outlaw and the loner is that much of the legend of the cowboy came from stories of refugees from the broken southern army who took to the life of the cowboy rather than attempt to integrate into a society that included making peace with “the Yankee”. And that type of individual certainly did account for many of the outlaws who went on to become the stuff of legend and stories even to this day.
The renegade and loner image combined with the rough life of an actual cowboy whose job it was to guide those huge herds of cattle along trails such as the historic Cumberland trail where they could be sold to become the steaks, leather and other goods that were sold in rustic American stores of the time. This was a difficult life and the stories of the trail make up many history books for sure. But far more of the stories of the trail are glorifications of that lifestyle that must have been difficult indeed.
But the image of the cowboy was also something that grew larger than what the actual lifestyle of those simple but rugged men must have lived in the American west. It was an image that pulled together heroes as far flung as the Australian Gaucho cowboy, the Japanese Samurai and a knight in King Arthur’s court. It was an image of a man who demonstrated the rugged individualism that all Americans consider to be one of the central unifying traits that makes America great.
The cowboy image is one that even has its influence as high in the social strata of America that it influences the presidency. It is said that there is a tradition for any president when he first is elected and comes to Washington to begin learning this big new job. Tradition h olds that each president has as part of their early duties to sit down and watch the movie High Noon. They say that President Clinton watched it dozens of times in his early years. If this is true, it accounts for how often a new president seems to grow and change in the office and becomes his own version of the great American hero that is depicted in that movie. The American cowboy defends the virtue of the weak and helpless. He is a staunch defender of families and those in society who are trying to carve out a home in a difficult world. As such, the American cowboy fits with the “superhero” image that also appeals to the American system of justice and morality and values.
Even the star wars epic films were fundamentally grounded in the legend of the cowboy. The cowboy concept grew up from a history of our country that included the settling of a big land and the settling of a wilderness that pit the god given will and intellect of man against God’s creation. And it was the will of man that prevailed. That is why American’s admire the cowboy because he represents their own struggles for greatness, for success and to be a heroic figure at least for their families, home towns and churches. And that desire so deeply rooted in the culture of American history will always be what makes America and Americans great.
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The 22nd Amendment
The 22nd Amendment
On February 27th, 1951, the 22nd amendment was ratified which made permanent a tradition that has profound influence on the philosophy of government in the United States of America. This amendment may not be the most well known amendment but its place in the fabric of American history cannot be overstated. That is because the 22nd Amendment mandated that…
No person shall be elected to the office of the President more than twice, and no person who has held the office of President, or acted as President, for more than two years of a term to which some other person was elected President shall be elected to the office of the President more than once.
The limitation of service as President of the United States to two terms was one that up until the 22nd amendment was more a matter of custom than law. It began when George Washington refused to run for a third term. But by making the limitation of power in the presidency in the 22nd amendment, the American people made a bold statement about how their government would be run.
One of the most unique aspects to how the United States of America organized its government was the concept of citizen rulers. This concept was born in the very halls and pubs where the founding fathers gathered to discuss this new country that was just getting started. By reducing the idea of a “career politician”, especially at the presidential level, the 22nd amendment dealt a deadly blow to the concept that America would ever be ruled by a king or a “president for life.”
This was clearly a reaction by America to the abuses that had witnessed by the pilgrims and immigrants that make up this great country in their homelands. They reacted strongly and negatively to the deification of kings and the virtually unlimited powers that too many times systems of royalty tended to give to their leadership. This was one of the central themes that caused so many to flee Europe, Central Asia and other parts of the world to seek a land where it was the people who were the center of the governments will, not the arbitrary ideas of a king who was cut off from the real needs of the people he served.
The way America set up its presidency was in every way an attempt to “fix” the flaws and abuses of the European models and refocus the center of power in government on the electorate rather than on the elected. Another aspect of the American federal system that was put in place deliberately to limit the ability of those in power to abuse that power is the system of checks and balances. This system assures that none of the branches of government, The Congress, the Presidency or the Supreme Court could dominate the other or take complete power and rule without challenge. By insuring that all in power had to answer to the opposing party and be prepared to answer to the American people for what they did and even said, this completely eliminated that chances that one part of the government would stage a “coup” over the other.
Accountability is a word that is not very exciting but it is the concept that has kept the American system of government healthy and in service to its people rather than putting them in service for over 200 years.
In addition to these several highly innovative methods the founding fathers gave to this young country to eliminate the abuses of past governmental systems, they also put a system in place that assured the orderly transition of power. The system of elections every two years stopped two evils, the occurrence of a politician who served for life without accountability and a system wherein the only way to loose your job in government was by violent overthrow. As a result the American system, albeit contentious and argumentative, has been and continues to be one of the most peaceful and orderly systems of federal administration in the world and indeed in the history of the world.
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Thanksgiving
Thanksgiving
Each year America has a holiday in November that has taken on almost a religious reverence which we call Thanksgiving. We give this holiday so much honor that it ranks with us along with Christmas and Easter as an important holiday in the hearts of family and as a nation. But this holiday, so rich with tradition, has it origins in the earliest days of the founding of this nation.
The early years of the explorers to come to the American continent were difficult ones indeed. Those explorers, we now call The Pilgrims, faced harsh weather, unpredictable relations with the natives, disease and other challenges as they carved out homes from the wilderness they found here. Because their earliest homestead were in the northeast, the winters were harsh and their ability to build houses that could keep them warm and to find sufficient food was a constant worry to the men and women trying to raises families in America.
So anytime they received help from the native population, it was viewed as a gift from God and accepted with the greatest of joy and celebration. A Native American chief by the name of Squanto saw the plight of these new neighbors and saw to it his tribe helped these young families to survive. Besides providing food and wisdom about how to build structures that could keep them safe in the winter, Squanto taught them to fish, how to prepare eel and other strange sea creatures they harvested and how to farm.
This act of friendship was the origin of our revered holiday of Thanksgiving. The Virginia Colony established the tradition of holding a day of collective prayers of thanksgiving, and that tradition continues today. Except it is not just a day of thanksgiving for the kindness and generosity of Squanto to our forefathers. We take advantage of this day of reverence and thanksgiving to be grateful for all the good things that God has blessed this nation with.
The foods we use to celebrate Thanksgiving were ones that the pilgrim travelers found native to this country and the foods that, with the help of Native American teachers, they learned to capture, harvest and prepare to feed their families and prosper in their new home. Turkey was a game foul that was in ample supply to the pilgrims once Squanto showed them how to hurt the bird with reliable success.
The vegetables we love to have on our traditional menus also had their origins in the early lives of the pilgrims. Potatoes, cranberries, sweet potatoes, green beans and all the rest were vegetables that the pilgrims had to learn to harvest, farm and prepare from natives of the land. So in many ways, our modern holiday, despite the dominance of football games and the upcoming Christmas holiday, retains the atmosphere of those early celebrations.
And the meaning of the holiday, despite commercialization, has been retained. Americans have much to be thankful for. The abundance of the land, the health of the most prosperous economy on earth and a society that is free and able to encourage freedom in other cultures are just a few of the things we celebrate at this holiday time. But for most of us, it is a time to gather family and friends near and be thankful to God for our health, for the blessings of jobs and for the privilege all Americans share to be able to live in the greatest nation on earth where opportunity is ample that any of us can make it and do well if we work hard at our chosen area of expertise. And these are things truly worthy of giving thanks for.
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