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ADSENSE TIPS
The One Simple Trick That Can Double Your Adsense
Revenue
I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved
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Monday, September 30, 2013
The Declaration of Independence
The Declaration of Independence
If you had to think of one document other than the Bible that people can most easily quote almost without thinking about it, that one document would be the Declaration of Independence. The comparison to the Bible is apt. Not that the Declaration of Independence is holy in a religious sense of the word. But it has a place of reverence in the hearts of the American people and in the history of the founding of this great nation.
While not the first words of the Declaration of Independence, these stirring words have that kind of prophetic power that anyone who hears them in immediately inspired by the beauty, the poetry and the deep truths that were so beautifully expressed in that historic document.
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
This one statement from that famous declaration so beautifully demonstrates some core principles that show why this document has such a deep impact on the American mind and heart. The statement that the truths in this document were indeed truths is a profound statement in its own right. The Declaration of Independence does that suggest that what is being declared in those pages are theories, possibilities, even political ideology. These are truths which puts them on the same value as statements of values as often taught in a religious setting. Truths are eternal values and values that are not changed by circumstances, by whomever or whatever is handling the government of the land or by the whim of lawmakers. These truths exist above those temporal earthly ideas and live on that plain of the eternal.
“Self evident” is a powerful phrase and it reflects on the founder’s belief in what was called natural law. Natural law is the belief system that there are laws that are part of our natural state of existence and that they cannot be taken away (inalienable). These laws are our rights as creations of the almighty and any government system must recognize these laws because they are above government. It is a basic belief system of the American system that ALL people are entitled to these rights and that they cannot be taken away.
The mention of a creator in the declaration of independence is very important because there are those who would maintain that the separation of church and state tells us that the government is at heart a secular institution. Clearly the founders did not lay the foundation of our country on that groundwork. They saw the inheritance we as Americans have in our rights and freedoms to be part of our legacy from God and as such, above the government and something the government must back off and leave alone as well as prettiest and defend.
The Declaration of Independence is truly an amazing document especially when you consider the “primitive” state of the nation when it was written by Thomas Jefferson and signed on July 2, 1776 to become the backbone of our American system of government. It became an often referenced and quoted document, even becoming a part of President Lincoln’s famous inaugural speech when he said with such deep conviction…
Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal."
Because these words are such a deep part of our American heritage, American history and the American spirit, they are often a crucial center part of any study of history in the schools in this country. That is why school children in every state are so familiar with these words.
But it would do us all well to take some time once a year or so and take our copy of the Declaration of Independence and read it either as a private moment of reflection nor with our families. What a wonderful fourth of July tradition that would make. Then as you watch the fireworks celebrating the birth of the country and its independence, you will have those words fresh in your heart to remind you that it was our creator that gave us our freedoms and independence and nobody has the right to ever take them away.
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The Cornerstone of American Law
The Cornerstone of American Law
There are just a few truly great documents that represent the foundation stones upon which the American system of government was built. One is the Declaration of Independence. Another is The Bill of Rights. But when it comes to the legal girding that we always go back to in order to test if a law in this land can stand or fall, it is the Constitution of the United States of America that is that backbone that defines right and wrong for us.
Indeed you might even say that the sole reason we have a Supreme Court is to have a living body that is here to decide on, interpret and enforce constitutional law. And what is the worse accusation anyone can make about any act that is in question from a government agency? “That’s unconstitutional” is that accusation. That is how powerful this document is in American life, legal definitions and culture.
The historical context of the signing of The Constitution was The Constitutional Convention on September 17, 1787 in Philadelphia. That city witnessed many such historic events which enshrine its place in the history of the country to be sure. The framers of that Constitution would have to be considered without question the most intelligent and well educated men certainly of their time and maybe of any time. That document was so well crafted that it has lasted as a legal standard for over 200 years with no signs that its power will diminish for hundreds of years more. But in that context, the Constitution is the oldest document of its kind in existence in the world and the original is carefully protected but on display in Washington DC.
The Constitution reflected the best of some of the oldest legal documents of similar intent that went back hundreds of years into history. As such the Constitution includes ideas drawn from the Magna Carta, the French political philosopher Montesquieu, The Code of Hammurabi, the law of the Old Testament, ancient Greek political ideology from such writers as Polybius as well as Common Law from England. So while the core ideas of the Constitution draw from some of the greatest systems of government and ideologies from history, the outcome is a unique format for governing a people that was so untried that it was considered to be “The Great American Experiment.”
The Constitution is divided into seven “articles” each of which discusses one of the divisions of government. Articles one through three discuss the three branches of government including the legislative, the executive and the judicial. Article four goes into depth about the rights and powers reserved to the states. It is clear to see that the framers knew the importance of leaving much of the power of governing at the local and state level and that those rights needed to be preserved at the foundational document of the society, The Constitution.
Other articles discuss the ratification process and federal power. But the wisdom of the framers of The Constitution lie in article five which outlines a process of amendments which leaves room for additional work to be done to keep the Constitution up to date to changes that need to be made. As such the Constitution has remained a living document for all of these years and will continue to be seen in that light for many decades and centuries to come.
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The Cold War
The Cold War
When we look back over the span of centuries that represents American history, it is easy to call out major military engagements which represent the major wars of this country. From World War II to the Civil War to Korea to World War I, America has been involved in many military engagements and emerged victorious in all but a few of them. But one of the strangest, longest lasting wars that America has entered into was the one that was called “The Cold War”.
For many Americas living today, The Cold War was a fact of life for decades. The reason it was a cold war was that there was no battlefield, no armies on deployment, no body counts and no major engagements to report. Instead it was a long period of silent animosity between the United States and the Soviet Union that lasted from the end of World War II up to the early 1990s.
The strange thing was that the cold war grew out of our relationship with the Soviet Union during World War II which was a relationship of friendship. But the seeds of the “conflict” were in place at the end of that horrible war. With the presence of nuclear technology, the concept of a “superpower” was born. This was not itself a source of tension until the Soviet Union themselves developed the bomb as well and a long cold stand off ensued in which both nations trained thousands of these weapons on each other to warn the other that they must never consider firing those weapons.
It was a staring contest that lasted almost fifty years and created a tremendous drain on both economies. Both countries had to maintain “parity” of their nuclear weapons so neither country got more than the other thus throwing of the balance of power and giving one combatant an unfair advantage. This was a strange logic in that both countries possessed enough weaponry to destroy the earth dozens of times over but still they insisted on “having parity” throughout the cold war.
It was clear that no battle between the Soviet Union and America could ever be tolerated. The potential outcome of engaging those weapons had the power to destroy life on planet earth. But neither country was prepared to lay down their arms and begin the process of making peace with the other. So the weapons continued to point at each other, day after day, year after year, for fifty years.
So instead of conducting battles directly, the two countries fought each other through small wars around the world. The Soviet Unions, working with China happily contributed to the humiliating loss in Vietnam that the United States endured. But the United States then turned around and armed the Afghan Mujahideen which lead to the defeat of the Soviet Union in their occupation of that country. From proxy wars, the space race, and occasional face offs such as the Cuban Missile Crisis, the Cold War continued for decades testing the will and resolve of both countries never to look away and give the other the advantage.
Finally the pressure on the economies of the two countries took its toll in the early 1990s, particularly in the Soviet Union as the stress of sustaining such an expensive and unproductive war forced the Soviet economy into collapse and the empire broke up. The United States had won the cold war by sheer will to endure and stubborn refusal to give in. This is a seldom spoken of element of the American spirit but it is one that the Soviets learned to their own disaster not to test. Hopefully no other “superpower” will ever think they are equipped to test it again.
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The Civil War
The Civil War
America has been part of some devastating battles over her long history. World War I and World War II were tremendously difficult conflicts and ones that taxed the nation’s resources to the maximum. But none of those conflicts can compare to The Civil War not only for the brutality and devastation of human life but in the damage to social fabric that was caused by that terrible conflict.
America is proud that it has never had a battle on its native soil. Other than Pearl Harbor and 911, we have never even been attacked on our own soil. So it took a war of brother against brother, American against American to make even the possibility of war within the borders of America even possible.
The war’s statistics are staggering for a relatively short conflict. The war started on April 12. 1861. It was the confederacy that drew first blood attacking Fort Sumter in South Carolina. The battles of the Civil War and legendary. We have come to honor the dead of both sides of this bloody conflict by preserving many of those historic battlefields even to this day.
Throughout the war, the North was at an advantage in preparation, equipment and supplies. But General Lee, who commanded the confederate army, was a brilliant strategist and the battles often resulted in massive casualties on both sides. When the final tally was drawn up, over 970,000 American citizens died from the Civil War. While that may not compare numerically to the huge losses in the two world wars later to come, this figure represented 3% of the American population at the time. And since the huge majority of the war dead were from America’s youth, the hope for her future, the set back this war had on the development of America’s economy was truly remarkable.
In modern times we look back on the Civil War as a titanic battle to bring an end to the horrors of slavery in this country. And to be sure, the Civil War is and will forever remain a central part of black history and the beginning point of the civil rights movement in America. But the causes of the Civil War were complex and diverse which only made negotiation and resolution of the war more difficult in advance of conflict.
Part of the issue that was being fought out was the rights of states for self determination as balanced with the rights of the federal government to determine affairs in the individual states. On the surface, this may seem trivial compared to ending slavery but put in context, it was a critical relationship to iron out in light of our not very distant memory of our revolution against England for trying to impose unreasonable controls on the colonies.
American’s are fiercely independent people and that independent spirit was born in the battles of the revolutionary war where America stated firmly that they would no longer bow to a king or let the centralized government have such sweeping control over individual lives. The outrage over how England tried to put the colonies under servitude was the foal that caused the explosion known as the Revolutionary War. And much effort was made to assure there was language in the constitution and other critical documents to assure that the federal government would be severely limited from interfering in the lives of its citizens.
Beyond that the preservation of the union as one country was also in contest in the Civil War. But it was the moral issue of slavery that made the Civil War such an emotional issue and one that caused people to fight with such ferociousness to defend their side. In the end, even Abraham Lincoln made slavery the central rational for the war and determined that the end of this barbaric practice would be the legacy of this horrible conflict.
But one thing that also was a legacy of the Civil War was the determination that we, as Americans, would never turn our war machine on our own citizens again. The war tore families apart and literally caused brother to war against brother. Since reconstruction and the union of America, the country has had a bruise in its national psyche over this war and that bruise reminds us that we are one people and we would always be one people devoted to the causes of truth, justice and the American way of life.
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The Boston Tea Party
The Boston Tea Party
There are some events that took place during the historic time when America was declaring its independence from England that are so historic, so iconic that they have taken on the status of myth and legend as much as history. And certainly the Boston Tea Party fits that description. This is such a stand out event in American history that it is common to see school children reenact it during elementary school plays or skits. And the participants names including John Hancock, Paul Revere and John Adams have similarly become classic heroic figures in American folklore and history.
But the events of December 16, 1776 were not fable or myth but real and important parts of the development of the American Revolution that was crucial to the early foundation of this country. The situation of taxation that was being imposed by Brittan on goods that were coming into the colonies was one of serious stress on the colonists because they had no control over those taxes. And that tax situation was made more extreme with the relationship between the British government and the East India Tea company who was receiving tax breaks for their goods that would place them at a competitive advantage in the Americas.
These kinds of preferential treatment only aggravated the already tense relationship between the colonies and Britain and many in leadership over the American states saw the way England was handling the situation as conspiratorial to try to hurt the economy of the growing new country and to impose restrictive rule through taxation on the colonies and the colonists. That is why that famous proclamation “No Taxation Without Representation” became one that is historic for the outrage against the English that took the colonies into revolutionary war that eventually lead to the independence of the American colonies and the beginning of a new country.
Finally on Thursday, December 16, 1776, decisive action needed to be taken. And our forefathers were nothing if not known for bold and decisive action in the fact of tyranny. The East India Tea Company had docked the HMS Dartmouth in Boston harbor full of a fresh import of tea for the colonies. It was time for the colonists to make a statement that this unethical and immoral use of taxes on tea was for all intents and purposes an act of war and they were going to treat it as such.
Badly disguised as Indians, the brave colonists boarded the HMS Dartmouth and her sister ships, the HMS Beaver and the HMS Eleanor and skillfully and efficiently dumped the entire delivery of tea into Boston harbor. All totaled, over forty five tons of tea went into the water that night. It was a stunning blow. But more than that it was a slap in the face of the British government and a gauntlet laid down that their attempts to rule the colonies b tyranny were not going to be tolerated any longer.
This event was pivotal in pushing the hostilities between England and the colonies past the “nuisance” stage and setting forces in motion for war. But more than that, it was such a bold statement of defiance that many colonists were inspired to join the increasing chorus calling for war and independence.
For loyal Britains, the idea of separating and forming their own country was hard to grasp. But the leadership of the men who planned and executed the Boston Tea Party demonstrated a new independent spirit. This was the kind of backbone, the sense of pride and independence that was to come to define the American spirit in years ahead. But it took the courage and boldness of this little band of men to demonstrate that being trod on by a foreign tyrant was not something we had to put up with.
It made a statement to England and to the colonists at the same time that revolution was possible and they really could think of themselves as free people who would bow to no king. From that time forward the independence of America was inevitable. These visionary leaders showed us an America that gave power to its people, not to kings or governments and the result in how America works and our lives are lived is the direct outcome of bold protests such as the Boston Tea Party.
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The Bill of Rights
The Bill of Rights
We as Americans have a tremendous regard and respect for the framers of our Constitution because it was they that laid the foundation stones for the greatest country on earth. But on top of the many amazing aspects of the Constitution, one stands out as an act of wisdom and foresight that made sure the Constitution would remain a living document for centuries. That was the provision of the Constitution that allowed for the addition of amendments.
It was not long after the Constitution was ratified that the first ten amendments were indeed organized and became law. That those ten amendments have become as central to the American system of government as the Constitution itself. They have come to be known as the Bill of Rights.
The Bill of Rights are so deeply engrained in the American consciousness that they are often referenced in conversations about issues, how Americans work and live together and our relationship with the government. The true genius of the Bill of Rights was the work it did to severely limit the ability of the government of the United States to ever interfere with the fundamental rights of its citizens. This is a stunning achievement at a governmental level when you think in terms of legal systems of governments throughout history and around the world.
These ten amendments assure that the rights of citizens in this country are forever protected from any move by any administration to take those rights and give them to the government itself. As such, the government is forever banned from getting too strong and it relegates the government to a servant role in society which so often is not the case in governmental politics elsewhere in the world.
The ten amendments to the Constitution cover the core rights of Americans including…
1. Freedom of Religion, free speech, freedom of the press and the fundamental right of assembly without fear of harassment from the government. Also the right to petition the government to seek relief for grievances caused by the government.
2. The right to bear arms.
3. Protection from the forced habitation of troops in civilian homes in a time of conflict.
4. Protection from unreasonable search and seizure as part of a criminal investigation.
5. The right to due process when being accused of a crime.
6. The right to a jury trial, to be allowed to cross examine your accusers and other rights of accused to assure Americans cannot be “railroaded” by the legal system.
7. The right to civil trail by jury
8. Protection against cruel and unusual punishment and the right to bail.
9. Protection of rights not specifically spelled out in these ten amendments
10. Protection of states rights.
Of these rights, the ones listed in the first amendment are most often quoted and most cherished by Americans. The original authorship of the Bill of Rights is credited to James Madison. These basic rules of order for how the government will respect its own citizenry set in place and entitlement of rights by American citizens that has fundamentally shaped this country and how Americans come to expect its government to behave.
It endowed the citizenry of the land with an expectation that the rights of the citizens of the country at a very basic level are more important than the rights of the government and that the government “works for us” which is a phenomenal change to the way societies have been organized throughout history. As such, The Bill of Rights is one of the many reasons that America can be regarded as the most unique country in the world and the country that many citizens of other nations wish their own counties would emulate.
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Sunday, September 29, 2013
John F. Kennedy
John F. Kennedy
In the life of this great nation, a few of its presidents have emerged from the pack as truly historic and memorable even more than others. Of course, the presidents from the generation of the founding fathers certainly fit that bill including George Washington and Thomas Jefferson. And presidents that served the country in times of great crisis also are deeply honored in memory. But in recent memory, there probably no other president that brings up emotions of respect and admiration as much as that of John F. Kennedy.
Kennedy seemed to capture the hearts of the American people in a way that was unique in presidents before or since. Part of it may have been the era in history that the country was in when he became the President of the United States. The historic time between 1950 and 1970 was a time when the largest generation of youth, now known as the “baby boomers”, was coming of age. With them a new youth movement brought a sense of optimism, a “can do” attitude and to some extent a sense of revolution. They were looking for new ways of seeing things, a new vision of the future and new leadership and John F. Kennedy was the perfect man of the hour to provide that leadership.
So much about Kennedy’s presidency has an aura of romance and almost a fairy tale excitement of it. From the naming of his family estates “Camelot” to the love affair that the public had with the strikingly beautiful presidential couple, Jack and Jacqueline Kennedy. That touch of magic extended to everything he did and virtually everybody in his family including his younger brother Robert who was idolized as well and almost certainly would have served as president had he not been tragically assassinated during his early bid for that office.
But this was not to say that Kennedy was not a phenomenal leader. He faced serious challenges. The Cuban Missile Crisis may have been one of the most frightening show downs between a nuclear Russia and a nuclear America that has ever happened in history. When it became clear that Russia was beginning to build bases in Cuba and arm them with those terrible weapons, this was no time for a weak president. Had Russia been able to bully Kennedy or intimidate the young president and put those missiles in Cuba, it seems certain that the outcome of the cold war would have been one of failure rather than success. But Kennedy was not bullied or intimidated and using the power of his office, Kennedy stood his ground and stood ground for all Americans and forced the Russians to remove those missiles.
But this was not the only great accomplishment of Kennedy’s administration. It took a leader who had great vision and ability to inspire a nation as nobody else than John F. Kennedy could to set the sights of the nation on landing on the moon. But Kennedy put that desire and that high calling in the hearts of his people and the nation rallied to finally see that man step out on the moon and declare, “This is one step for man, a giant leap for mankind.” That was one of the proudest days in American history and it was Kennedy who inspired us to that kind of greatness.
As much as the life and leadership of John F. Kennedy perfectly exemplified the optimism and youthful zeal of a generation, his tragic assignation changed the country forever as well. On that sad day of November 22, 1963 when Lee Harvey Oswald gunned down America’s beloved president, the hearts of Americans changed forever.
This was one of those days that almost everybody who was alive at the time, from school children to grandfathers remembered where they were when they heard the news. Since we laid to rest this great leader, the presidency itself has never been the same. While Americans will always respect their presidents, that sense of adoration for the man in the White House disappeared forever. But the thing that did not disappear was the ongoing adoration of the man, John F. Kennedy, who inspired a generation and a nation to look forward to greatness and in the famous words of his inaugural address in 1961…
"Ask not what your country can do for you, ask what you can do for your country."
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