ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 9, 2013

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control


Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else.  Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential .  It’s also when a publisher asks others to click on their ads just to raise their revenue.  It also raises the advertiser’s costs and Google won’t tolerate this.  Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software.  It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks.  With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Having Control Over Your Adsense Account

You the publisher, have complete control over the advertisement that runs on your site.  You can choose to run only image ads, only text ads, or a combination of both.  Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.

When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

As of right now, you are not able to differentiate your image ad click rate from your text ad click rate.  You can of course, differentiate your click rate from one site as opposed to another site.  Say, for example, you run only image ads on one site and only text ads on another site.  By setting up channels to track both sites, you can see which site has the better click rate.  Of course, you have to take into consideration there would be more factors than whether you were running text or image ads.  The content, the placement of the ads in general, even the color could make a difference.

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads.  Remember, it’s all up to you!

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