ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Friday, October 11, 2013

Art Auctions: Vintage Photography


Art Auctions: Vintage Photography

Vintage photography gives us a glimpse into the past, and helps to allow people to gain some understanding of the world before us.  Unlike many of the collections that are considered the staples of art collection, vintage photographs are truly a unique exploration of the recent past, and many eras of the current civilization have come to contribute their share of what makes up vintage photography.  Though not the largest grouping of auctioned materials of artistic value, they are still valued for their recollections of past events, and even items relating to vintage modes of photography are included in the auctioning of these things.

Cameras and equipment, photographic books and photo postcards before 1940, and even Viewmaster reels are acceptable pieces of auctioning material.  All these things have contributed to the overall history on film, and even as the motion picture took on a predominant role in culture, the photograph has still been a staple of this system forming the basis for it all.  Much of what seems to have the most value are those photographs that come from eras predating this revolution in film, and even further back to those images captured years just after the invention of the camera.  Some are standards to which we have become accustomed to considering is merely part of our past, and we have to know that these things also have worth.

It is with this in mind that one can better grasp the innate worth of the photographs that might have caught their eye, and to be most prepared for an art auction with vintage photographs as the focus a bit of research is in order, especially if you wish to get the most out of your money for a proposed purchase.  Much as any other auction, the buying and selling of vintage photographs can done in a variety of places, and that even includes through the Internet.  Today, the markets are wide open with many different examples from previous eras, and finding that photograph that can really capture your attention can be a difficult process well worth the effort.

There are many organized auction houses that conduct business every day, which could perhaps be of service for you and your needs for the art you choose to become more aware of, and you can learn much by consulting experts on such matters.  For the most part, buying and selling art through auctions can be an easy process with the right amount of time and money spent in the right places, and you can always go back to your research when you happen to feel overwhelmed by how complex the bidding can get with these types of experience in life.

It is when you are considering the value of a piece that you already own, that consultation with an appraiser can be of much help, and the more professional ones will go out of their way to get you the best total for your items.  When concentrating on just what you want, you be better adapted to finding those needs met more adequately, and you will have no need for fearing the system of rules when it comes to the art auction.  The more research that you commit yourself to, the more worth your time it becomes, and the more you can have your money work for you.

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