ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Friday, October 25, 2013

Blogging News Stories as They Happen


Blogging News Stories as They Happen

Blogging news stories as they unfold is one of the most
exciting and controversial applications of technology
that bloggers have discovered. One thing that makes the
blogosphere so active is the fact that it is possible to
update a blog instantaneously, so the news on blogs
tends to be more current than the news in the paper, or
on television. Unlike news delivered by these other
media, news that appears on blogs does not have to
travel through a series of editors and administrators
before it reaches the public eye. This has some
advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog
before appearing in other media took place in July 2005
when terrorism struck London. As passengers were
evacuated from a subway car near an explosion, one
man took several photographs of the scene with his
cellular phone, and within an hour these images were
posted online. First-person accounts of the catastrophe
began appearing on blogs soon after these photos
appeared, and people all over the world learned about
the events in London by reading the words and seeing
the photos posted by bloggers.

The fact that these stories and images were being spread
directly by individuals operating without the added
filter of a reporter helped to make the crisis feel very
immediate to people across the globe. When it comes to
blogging, news often appears in a very personal context.
This has the potential to be the beginning of an exciting
new era of reporting, one that takes "New Journalism"
to it's logical next step by putting the power to shape
how the news is written and read directly into the hands
of the public.

Many bloggers and cultural commentators who are
champions of the weblog movement feel that this
growing trend of individuals who getting their news
from blogs is a good thing, because it makes the flow of
information more democratic. By decentralizing the
control of news, blogs allow more voices to enter the
field of debate about important current events.
However, many people are adamantly opposed to the
use of blogs as news outlets, and there are plenty of
good arguments on this side of the debate. Unlike
newspapers or television stations, few blogs have fact-
checkers, and there is little attention paid to journalistic
accountability on many blogs. This can lead to the rapid
spread of misinformation, and more than one falsehood
has taken the blogosphere by storm. The questions
about whether blogging news as it happens is ethical or
not are very complicated, but no matter where you stand
on the topic of current events blogs you are almost sure
to agree that this movement has the potential to
revolutionize how modern people get their news.

(Word count 465)

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