ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Friday, October 11, 2013

Looking for Collectible Postcards


Looking for Collectible Postcards

I’ve found that the best place to find collectible postcards is at art auctions.  I was at an art auction in Eastlake, Ohio looking for stained glass and found them auctioning a lot of vintage collectible postcards.  I bought the lot at the art auction and it contained almost three thousand beautiful collectible postcards.

About thirty percent of the collectible postcards were pre-linen.  These are postcards that were all made before 1930.  The linen collectible postcards were made from 1930 to 1945 and the lot I won at the art auction had thirty percent linen cards as well.

Forty percent of the lot I won at the art auction was for early chrome collectible postcards.  Most of them were from the fifties and sixties.  There were also collectible postcards from the British museum series from the seventies.

The collectible postcards that are my favorite are all turn of the century and were sent for holidays.  Valentine’s Day collectible postcards from the early 1900s are very romantic.  The Christmas postcards have some really nice artwork.  I was really fortunate with the purchase at the art auction because the assortment was so varied.

My collection of collectible postcards contains many different themes.  I like the non-US card.  I found an art auction that had a shoebox full of these postcards and they were from places like Bermuda, Zurich, Rio de Janeiro, Dresden, Germany, Ireland and even Istanbul.  I had never owned a collectible postcard from Niger before that art auction.

People who do not collect vintage collectible postcards just don’t understand their value.  They are usually not even mentioned as being part of an art auction.  I go to art auctions every other weekend on the off chance that there will be collectible postcards on the auction block.

I am always so pleased when I find linen ere collectible postcards at an art auction.  The auctioneer at most art auctions does not even announce the lot as linen postcards; he usually just announces it as vintage or old collectible postcards.  His lack of knowledge of the subject almost always works to my advantage.

I have various collections of collectible postcards within the main collection.  I tried for awhile to complete a set of state views in all linen era postcards.  I can’t even count how many art auctions I attended before I even had thirty of the forty eight states.  I know that I finally tired of the pursuit and have just put it on the back burner.

The holiday collectible postcards go to collectors of more than just postcards.  I’ve seen people buy holiday collectible postcards at an art auction just to frame and decorate with them during certain holidays.  I actually found five really nice vintage Christmas collectible postcards at an art auction and had them framed for my mother as a Christmas gift.

I went to an art auction and estate sale of a man whose grandfather had been a colonel army officer.  The collectible postcards that I found there were fantastic.  The officer had amassed 353 different postcards from India.  It was amazing.  They had been tucked into an album and never used and were in perfect condition.

For awhile, I thought that I wanted to collect postcards from soldiers in WWI.  I found a two hundred piece lot of this type of collectible postcards at an art auction in New Haven.  The mix of cards was British, French and German.  It was interesting because some of the collectible postcards were censored.  I’ve never seen censored collectible postcards before.

The most I’ve ever spent on collectible postcards at an art auction was $530 for four postcards.  They were all from 1904 and they depicted automobile racing.  They were in pristine condition.  I doubt that I will ever find any more even remotely like this the rest of my life.  They were exceptional.

The lot of collectible postcards I found last weekend was really fun to look through.  The art auction had a lot of things from a family that had emigrated here from Serbia.  The postcards were all from either Serbia or Belgrade.  This was a good lot and it went for the opening bid.

PPPPP

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