ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Friday, October 11, 2013

Art Glass Paperweights


Art Glass Paperweights

I have a shop that sells art glass.  My favorite art glass is paperweights.  I have a lot of fun attending art auctions and buying art glass.  I try to pay attention to what my friends and clients like and dislike.

I usually give people art glass paperweights that I find at art auctions for milestone birthdays and anniversaries.  My grandmother turned eighty last October and I found a wonderful art glass paperweight for her.

The art glass paperweight that I found for my grandmother was made by Baccarat.  I was extremely lucky that this was one of the last things auctioned.  A lot of people had already left the art auction when this item went on the block.  My grandmother appreciated the pansy design because the pansy is her favorite flower.

My cousin loves frogs.  She has managed to decorate her home tastefully with her favorite item.  I have been on the lookout for an art glass paperweight for her for years.  I finally found one at an art auction I was at last year.  The art glass paperweight featured a frog sitting on a lily pad and the frog was surrounded by blue water.  It was really pretty and my cousin started using it on her desk immediately.

My aunt collects art glass paperweights.  I have been asked by her on numerous occasions to find pretty art glass paperweights for her while I’m attending art auctions.  Of all of the pieces I’ve won for her over the years, one memory sticks out in my memory more than any other.

By far the prettiest art glass paperweight I’ve ever won at an art auction has to be one that features a blue and gold Macaw.  Rick Ayotte was the artist that created it and it was even featured in a book of his work.  He has created many lovely art glass paperweights.

I have an art glass paperweight in my shop that just won’t sell.  It has been in the store the longest and I think I may have it priced too high.  I won the paperweight at an art auction several years ago for one thousand dollars.  The paperweight was created by Paul Stankard and it should have easily sold for twice what I paid for it.

I have no trouble at all selling art glass paperweights that were made by Rick Ayotte.  His work seems to draw the most interest.  I try to win any auction I find for art glass paperweights he made.  I won one not long ago that was pink roses.  They looked so delicate and sweet.  I know that this art glass paperweight will sell quickly.

There have been some inquiries at my shop for art glass paperweights by Richard Marquis.  I haven’t found any in any of the art auctions I’ve attended recently.  I looked at some of the pieces he’s made and I’m not especially impressed.

I will keep looking for the art glass paperweights at the art auctions I attend, but I will not be going way out of my way to track them down.  I will just remember that Marquis is an artist that some of my clients are really interested in.  I’m sure that I will find an art auction with one of his pieces in it at some point.

There were some inquiries about nautical themed art glass paperweights a couple of years ago and I found a fantastic artist that made them.  I buy every art glass paperweight I can find that was made by Rick Satava.  My favorite has to be the coral orange jellyfish that I found at an art auction an hour from my home.  It was really pretty.

The coral orange jellyfish art glass paperweight was just the first Rick Satava piece that I’ve found at various art auctions.  I’ve also found jellyfish in ruby and blue.  They are beautiful by themselves or when they are put onto a black light stand that has been built especially for them.

PPPPP

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