ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 23, 2013

Air Purifiers: The Importance of Filters


Air Purifiers:  The Importance of Filters

When it comes to purchasing an air purifier, there are many individuals who are concerned with the cost of doing so. While it is important that you are able to find a product that you can afford, the cost of an air purifier is not all that you need to think about. In fact, it is important to not only examine the air purifier as a whole, but its parts as well. When it comes to air purifier parts, you are advised to place a focus on the filters used.

Before you can begin examining the filters that are used with most air purifiers, it is important to remember one thing. Most air purifiers use filters, but not all do.  There are a number of air purifiers on the market that are filter-less. Many times, these air purifiers use a collection grid instead of a filter.  Instead of replacing a filter, these collection grids often just need to be wiped off. Essentially, if you are looking for a low maintenance air purifier, you may want to think about purchasing an air purifier that is filter-less.

Despite the fact that filter-less air purifiers are easier to maintain, you will often find that they are relatively expensive to afford. While the cost will be worth in the long run, you may not have the money needed, upfront, to purchase one. If this is the case, it is likely that you will purchase an air purifier that uses a filter.  When doing this, it is important to examine the filter that is used.  It has been noted that HEPA filters are one of the best types of filters to have.

HEPA filters; are you wondering why they are considered the best?  If so, you are definitely not alone.  Air purifier manufacturers, who use HEPA filters, must abide by a number of different rules and regulations. These rules and regulations are often imposed by the Department of Energy.  HEPA filters, thanks to these strict rules and regulations are almost twice as effective as most other filters, when it comes to trapping bacteria or harmful air particles. You will find that air purifiers with HEPA filters tend to cost money than those with other filters; however, they are often worth the extra cost.

In addition to the type of filter being used, it is also important to examine if any replacement filters are needed. There are a number of air purifiers on the market today which have filters that only need to be cleaned, often with a vacuum cleaner; however, the majority of filters need to be replaced. When examining replacement filters, it is not only important to examine the cost of those filters, but when they need to be replaced as well. It is not uncommon for filter replacements to be needed around once a year, but some filters can go for as long as three, while others only make it for a few months.  Since replacement parts, including air purifiers, will have an impact on the cost of owning an air purifier, it is important that you determine that cost ahead of time.

As you should be able to see, the filters used have a significant impact on all air purifiers that use them.  By keeping the above mentioned points in mind, you should not only be able to purchase a quality air purifier, but one that is affordable.

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