ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Wednesday, September 25, 2013

How to Seek Grants for Alternative Energy R & D


How to Seek Grants for Alternative Energy R & D

If you are someone who wishes to begin researching and developing alternative energy technologies and you would want to be set up as a not-for-profit organization or entity, you will want to look into getting government grants, on both the state and the federal levels. Government grants for alternative energy research and development have been highly touted by politicians on local, state, and federal levels in recent years, all the way up to the President himself. This is due to the fact that we now recognize as a society that we need to seek out and develop alternative energy sources to those of the fossil fuels that we presently depend upon, as these fuels are not only slowly but surely running out (at least cheap access to digging them up is running out), but also damaging to the environment and air quality.

There is a fairly vast array of government grant programs available for you to check into. The great and most important thing to keep in mind about a government grant is that it's essentially free money. It is not a loan, you don't pay any interest, and you don't ever have to give the money back. However, qualifying for these grants, as you might imagine with something involving the government and free money, has quite a lot of restrictions attached to it. Not only is qualification based on purpose and need in the eyes and opinions of government bureaucrats, but just because you qualify does not mean that you necessarily get the grant. As Marshall McLuen put it, “the medium is the message”. The fact of the matter is that it is typically easier to apply for and qualify to receive a business loan—but then, that would not be free money, that would be something you owed to someone, and with interest on top.

There are professional grant writers who know how to write proposals in such a way that they get around the heavy load of restrictions set up by the government, and you might need to resort to one of these. Even governments employ professional grant writers to seek money from other branches of the government, such as a country government needing funding from the state or the federal government. These people also keep abreast of what government grants are still or newly available and what ones have been removed from the table. It's an intricate web, so one must not get tangled up in when seeking needed financial backing for alternative energy research and development. In fact, it is so complex that in the last decade or so the ranks of profession writers, as both individuals and as entire companies, have swelled. It is a profitable business—and this can make it fraught with illegal actions and controversial claims.

Nevertheless, each year there are many thousands of grants awarded throughout the United States for the purpose of helping the public. And again, with the government endorsement of grant money to be given to alternative energy researchers, you could very well get what you seek.

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