ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 23, 2013

Business Owners: The Importance of Owning an Air Purifier


Business Owners: The Importance of Owning an Air Purifier

Are you a business owner?  If so, what type of business do you own?  Whether you run a small office, a retail store, or any other type of business, does your office have an air purifier?  If not, you are advised to seriously think about purchasing one. After a close examination, you will likely find that you, your business, and your employees can benefit from the use of an air purifier.

Air purifiers, as you likely already know, are electronic machines that work to make the air clean, or pure.  Air purifiers are designed to trap and sometimes even completely eliminate harmful air particles or bacteria.  While air purifiers are most commonly used in the home, did you know that they can also be used in your place of business?

Air purifiers come in a wide variety of different makes and models. These makes and models include whole house or building air purifiers and individual room air purifiers.  Essentially, this means that no matter how large or small your commercial space is, you should be able to find an air purifier that will work for you and your business.

Although it is important to understand how an air purifier works, it is also important to examine the benefits of using one. As a business owner, you will find a number of different benefits.  Perhaps, the greatest benefit being clean air, as mentioned above.  It is amazing what clean air can do, not only for you, but anyone else who may enter your business.

If you run a business that has an office setting, you will likely find that cleaner air helps to eliminate or prevent illness from occurring. This is due to the fact that many harmful air particles and bacteria becomes eliminated, or at least reduced, when an air purifier is used. This may not only help to improve the performance of your employees, but it may also help prevent the spread of office illnesses.

It has been said that air purifiers are ideal for those who have young children. This is because, at the early stages of life, children are more susceptible to illness.  If you operate a doctor’s office or a daycare center, you may want to look into air purifiers and what they can do for you.  Perhaps, a doctor’s office needs an air purifier more than anyone else, but as previously mentioned, all businesses could benefit from the use of an air purifier.

Air purifiers are also ideal for those who have pets.  While you would associate pets with homeowners, there is a chance that you may own or operate a business with a focus on pets.  In the United States, there a large number of pet stores, which allow their customers to bring their pets inside, vet offices, as well as pet grooming shops.  If you are the owner of one of these businesses, you are advised to seriously consider purchasing an air purifier for your office.  In many cases, you will find it makes it easier for you and your clients to breathe.

The above mentioned examples are just a few of the many ways that business owners can benefit from the use of an air purifier.  Although the cost of an air purifier, especially one that cleans the air in your whole building, tends to be expensive, you want to remember the benefits.  In many cases, they tend to make the cost worthwhile.

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