ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 30, 2013

The Boston Tea Party


The Boston Tea Party

There are some events that took place during the historic time when America was declaring its independence from England that are so historic, so iconic that they have taken on the status of myth and legend as much as history.  And certainly the Boston Tea Party fits that description.  This is such a stand out event in American history that it is common to see school children reenact it during elementary school plays or skits.  And the participants names including John Hancock, Paul Revere and John Adams have similarly become classic heroic figures in American folklore and history.

But the events of December 16, 1776 were not fable or myth but real and important parts of the development of the American Revolution that was crucial to the early foundation of this country.  The situation of taxation that was being imposed by Brittan on goods that were coming into the colonies was one of serious stress on the colonists because they had no control over those taxes.  And that tax situation was made more extreme with the relationship between the British government and the East India Tea company who was receiving tax breaks for their goods that would place them at a competitive advantage in the Americas.

These kinds of preferential treatment only aggravated the already tense relationship between the colonies and Britain and many in leadership over the American states saw the way England was handling the situation as conspiratorial to try to hurt the economy of the growing new country and to impose restrictive rule through taxation on the colonies and the colonists.  That is why that famous proclamation “No Taxation Without Representation” became one that is historic for the outrage against the English that took the colonies into revolutionary war that eventually lead to the independence of the American colonies and the beginning of a new country.

Finally on Thursday, December 16, 1776, decisive action needed to be taken.  And our forefathers were nothing if not known for bold and decisive action in the fact of tyranny.  The East India Tea Company had docked the HMS Dartmouth in Boston harbor full of a fresh import of tea for the colonies.  It was time for the colonists to make a statement that this unethical and immoral use of taxes on tea was for all intents and purposes an act of war and they were going to treat it as such.

Badly disguised as Indians, the brave colonists boarded the HMS Dartmouth and her sister ships, the HMS Beaver and the HMS Eleanor and skillfully and efficiently dumped the entire delivery of tea into Boston harbor.  All totaled, over forty five tons of tea went into the water that night.  It was a stunning blow.  But more than that it was a slap in the face of the British government and a gauntlet laid down that their attempts to rule the colonies b tyranny were not going to be tolerated any longer.

This event was pivotal in pushing the hostilities between England and the colonies past the “nuisance” stage and setting forces in motion for war.  But more than that, it was such a bold statement of defiance that many colonists were inspired to join the increasing chorus calling for war and independence.

For loyal Britains, the idea of separating and forming their own country was hard to grasp.  But the leadership of the men who planned and executed the Boston Tea Party demonstrated a new independent spirit.  This was the kind of backbone, the sense of pride and independence that was to come to define the American spirit in years ahead.  But it took the courage and boldness of this little band of men to demonstrate that being trod on by a foreign tyrant was not something we had to put up with.

It made a statement to England and to the colonists at the same time that revolution was possible and they really could think of themselves as free people who would bow to no king.  From that time forward the independence of America was inevitable.  These visionary leaders showed us an America that gave power to its people, not to kings or governments and the result in how America works and our lives are lived is the direct outcome of bold protests such as the Boston Tea Party.

PPPPP 727

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