ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 30, 2013

The Great War


The Great War

The history of America is decorated with some of the great conflicts that have ever been fought by civilizations and for great ideals.  This was never truer than in World War II which was sometimes called the Great War.  As is so often the case, it was not a war that America wanted to become part of.  So often, it is when aggressors bring war to America that she is forced to respond.  But in all cases when America responds, it is with a fury that her enemies will seldom forget.

When you think about it, the very idea of a world war is terribly frightening.  And in every way, World War II was a world war because it caught up virtually every country and every continent in a global conflict that went on for years.  The enemies of America and her allies were well armed, intelligent, determined and powerful.  But America was up to the challenge and it will be up to the challenge again if the likes of Hitler dare to threaten civilization like this again.

World War II was also virtually a textbook case of flawless collaboration with our allies.  Working together with them almost like we were one country and one army we deployed our forces across multiple theaters of combat from Europe to Asia to Russia and across the globe.  We had to fight more than one enemy.  Hitler’s Germany alone was a frightening enemy as it spread its evil influence across Europe capturing country after country and threatening to swallow up the continent whole and then move on to capture lands in central Asia and even America.

But we also had powerful enemies in German’s allies, particularly Japan.  When this frightening enemy struck our forces at Pearle Harbor, it was a blow to America that could not be ignored.  For Japan, they had hoped to cripple the American military and remove all hope from the American heart to be able to strike back or become part of the conflict.  They got exactly the opposite as every man, woman and child in America rallied to build the kind of war machine that would bring the Axis powers to a crashing end, no matter what the cost.

But the most important thing that America said to the world when it took on Hitler’s armies and defeated them was that totalitarian rule of free peoples would never be tolerated.  Hitler had dreams of world domination like the great kings of ancient Rome of the early Germanic empires.  But America had thrown off dictators when we founded this country and declared that we would not become the pawn of kings or tyrants.  We were not going to turn over that hard fought freedom to a madman while there was a fighting will left in this country.

It was not an easy battle or one without cost.  Thousands of America’s youth gave their lives to preserve the freedoms that had been won by our forefathers.  Our leaders had to show a resolve and a unity that they would not blink in the face of a challenge and they would not let down the brave American soldier or the civilian population that stood behind them until Hitler and his allies were in defeat.

The world saw what America was made of in that great conflict.  It saw that a country that was gifted with great wealth and prosperity was also willing to turn those resources to defend its borders and defend its allies.  It was a stern lesson for our enemies to learn that America was not a country to be trifled with in combat.  But then we showed that we were not a vindictive country when, even in defeat, we reached out to Japan, Germany and other defeated peoples and helped them rebuild from that awful war.  This too is a testimony to the American sprit and the American sense of fair play.  Let’s hope that an enemy never rises up again to test that will because they will find as Hitler did, that America would not fail to respond to the call to battle or the call to honor which is her legacy.

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