ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 29, 2013

Thanksgiving


Thanksgiving

Each year America has a holiday in November that has taken on almost a religious reverence which we call Thanksgiving.  We give this holiday so much honor that it ranks with us along with Christmas and Easter as an important holiday in the hearts of family and as a nation.  But this holiday, so rich with tradition, has it origins in the earliest days of the founding of this nation.

The early years of the explorers to come to the American continent were difficult ones indeed.  Those explorers, we now call The Pilgrims, faced harsh weather, unpredictable relations with the natives, disease and other challenges as they carved out homes from the wilderness they found here.  Because their earliest homestead were in the northeast, the winters were harsh and their ability to build houses that could keep them warm and to find sufficient food was a constant worry to the men and women trying to raises families in America.

So anytime they received help from the native population, it was viewed as a gift from God and accepted with the greatest of joy and celebration.  A Native American chief by the name of Squanto saw the plight of these new neighbors and saw to it his tribe helped these young families to survive.  Besides providing food and wisdom about how to build structures that could keep them safe in the winter, Squanto taught them to fish, how to prepare eel and other strange sea creatures they harvested and how to farm.

This act of friendship was the origin of our revered holiday of Thanksgiving.  The Virginia Colony established the tradition of holding a day of collective prayers of thanksgiving, and that tradition continues today.  Except it is not just a day of thanksgiving for the kindness and generosity of Squanto to our forefathers.  We take advantage of this day of reverence and thanksgiving to be grateful for all the good things that God has blessed this nation with.

The foods we use to celebrate Thanksgiving were ones that the pilgrim travelers found native to this country and the foods that, with the help of Native American teachers, they learned to capture, harvest and prepare to feed their families and prosper in their new home.  Turkey was a game foul that was in ample supply to the pilgrims once Squanto showed them how to hurt the bird with reliable success.

The vegetables we love to have on our traditional menus also had their origins in the early lives of the pilgrims.  Potatoes, cranberries, sweet potatoes, green beans and all the rest were vegetables that the pilgrims had to learn to harvest, farm and prepare from natives of the land.  So in many ways, our modern holiday, despite the dominance of football games and the upcoming Christmas holiday, retains the atmosphere of those early celebrations.

And the meaning of the holiday, despite commercialization, has been retained.  Americans have much to be thankful for.  The abundance of the land, the health of the most prosperous economy on earth and a society that is free and able to encourage freedom in other cultures are just a few of the things we celebrate at this holiday time.  But for most of us, it is a time to gather family and friends near and be thankful to God for our health, for the blessings of jobs and for the privilege all Americans share to be able to live in the greatest nation on earth where opportunity is ample that any of us can make it and do well if we work hard at our chosen area of expertise.  And these are things truly worthy of giving thanks for.

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