ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 22, 2013

Too much of school


Too much of school

When my mom finally decided to take that plum posting as a Divisional
Head, I knew I was in trouble. Her office hours stretched way beyond my
school hours. And anyway, I was privy to the many discussions my parents
had about 'Honey, what do we do with the kids?' Well, finally they struck
gold - an educational after school program. Won't that be just grand? Kids
are learning new things while parents are happily minting greenbacks!

And so, we went directly to another class after our school. The brochure
said that they would be 'using fun activities and innovative teaching
methods to fill the gap in your child's understanding'. I suppose they
meant that the teacher would write down the homework and we were to copy
it. At least, this is what happened most of the time. Of course, we didn't
tell our parents. How would that help? They'd simply get smart and shift us to a class that would actually make us solve our homework.

I hated the classes. Mostly, I was bored to tears or falling asleep.
After so many hours at school who'd want to spend the entire afternoon
with the same books? But, as a child, one had little choice in these
matters. Especially when one's parents were cleverly telling one that
mommy's salary will help get us that spanking new TV or that video game.
Lose some, win some!

Then, one day, my sister decided to rock the proverbial boat. She decided
she had enough of studying and refused to go to the after school program.
That's when my parents began to smell something stale. Shortly after that,
they put us in a better program (o, yes, another educational one). This
was bigger, brighter and somehow more fun. We had some  interesting games,
and a COMPUTER too. Each of us got a chance to do something on the PC
(this, when PCs were just beginning to make their presence felt). We
somehow managed to blaze through our homework, most of which had to be
done by us. Then it was time to have fun. We had a little bit of
everything. Acting classes, speech, games and of course painting. Those
hours we spent splashing color on pages and laughing at silly jokes were
really the highlight of an otherwise boring day. Ironically, I began
looking forward to my after school program.

Now, so many years afterward, when I need to take up a job and leave my
own child alone till I get back, I know how important these after school
programs have become. Talk about history repeating itself! I just hope I'd
get her into a good one, and yes, it's going to be educational too.

(word count 453)

PPPPP

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