ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Wednesday, September 25, 2013

Government Grants for Alternative Energy


Government Grants for Alternative Energy

In his State of the Union Address for 2007, President George W. Bush called for a 22%  increase in federal grants for research and development of alternative energy. However, in a speech he gave soon after, he said to those assembled, I recognize that there has been some interesting mixed signals when it comes to funding.

Where the mixed signals were coming from concerned the fact that at the same time the President was calling on more government backing for alternative energy research and development, the NREL—the National Renewable Energy Laboratory of Golden, Colardo—was laying off workers and contractors left and right. Apparently, the Laboratory got the hint, because soon after the State of the Union Address, everyone was re-hired. The second speech of the President's was actually given at the NREL. There is almost unanimous public support for the federal backing through research grants, tax breaks, and other financial incentives of research and development of alternative energy sources.

The NREL is the nation's leading component of the National Bioenergy Center, a “virtual” center that has no central bricks and mortar office. The NREL's raison d'etre is the advancing of the US Department of Energy's and the United States' alternative energy objectives. The laboratory's field researchers and staff scientists, in the words of Laboratory Director Dan Arvizu, “support critical market objectives to accelerate research from scientific innovations to market-viable alternative energy solutions. At the core of this strategic direction are NREL's research and technology development areas. These areas span from understanding renewable resources for energy, to the conversion of these resources to renewable electricity and fuels, and ultimately to the use of renewable electricity and fuels in homes, commercial buildings, and vehicles.” The federally-backed Laboratory directly helps along the United States' objectives for discovering renewable alternative fuels for powering our economy and our lifestyles.

The NREL is set up to have several areas of expertise in alternative energy research and development. It spearheads research and development efforts into renewable sources of electricity; these would include such things as solar power, wind power, biomass power, and geothermal power. It also spearheads research and development of renewable fuels for powering our vehicles such as biomass and biodiesel fuels and hydrogen fuel cells. Then, it seeks to develop plans for integrated system enginnering; this includes bringing alternative energy into play within buildings, electrical grids and delivery systems, and transportation infrastructures. The Laboratory is also set up for strategic development and analysis of alternative energy objectives through the forces of economics, market analysis and planning, and alternative energy investment portfolios structurings.

The NREL is additionally equipped with a  Technology Transfer Office. This Office supports laboratory scientists and engineers in the practical application of and ability to make a living from their expertise and the technologies they develop. NREL's research and development staff and its facilities are recognized for their remarkable prowess by private industry, which is reflected in the hundreds of collaborative  projects and licensed technologies that the Laboratory now has with both public and private partners.

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