ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 30, 2013

The Cornerstone of American Law


The Cornerstone of American Law

There are just a few truly great documents that represent the foundation stones upon which the American system of government was built.  One is the Declaration of Independence. Another is The Bill of Rights.  But when it comes to the legal girding that we always go back to in order to test if a law in this land can stand or fall, it is the Constitution of the United States of America that is that backbone that defines right and wrong for us.

Indeed you might even say that the sole reason we have a Supreme Court is to have a living body that is here to decide on, interpret and enforce constitutional law.  And what is the worse accusation anyone can make about any act that is in question from a government agency?  “That’s unconstitutional” is that accusation.  That is how powerful this document is in American life, legal definitions and culture.

The historical context of the signing of The Constitution was The Constitutional Convention on September 17, 1787 in Philadelphia.  That city witnessed many such historic events which enshrine its place in the history of the country to be sure.  The framers of that Constitution would have to be considered without question the most intelligent and well educated men certainly of their time and maybe of any time.  That document was so well crafted that it has lasted as a legal standard for over 200 years with no signs that its power will diminish for hundreds of years more.  But in that context, the Constitution is the oldest document of its kind in existence in the world and the original is carefully protected but on display in Washington DC.

The Constitution reflected the best of some of the oldest legal documents of similar intent that went back hundreds of years into history.  As such the Constitution includes ideas drawn from the Magna Carta, the French political philosopher Montesquieu, The Code of Hammurabi, the law of the Old Testament, ancient Greek political ideology from such writers as Polybius as well as Common Law from England.  So while the core ideas of the Constitution draw from some of the greatest systems of government and ideologies from history, the outcome is a unique format for governing a people that was so untried that it was considered to be “The Great American Experiment.”

The Constitution is divided into seven “articles” each of which discusses one of the divisions of government.  Articles one through three discuss the three branches of government including the legislative, the executive and the judicial.  Article four goes into depth about the rights and powers reserved to the states.  It is clear to see that the framers knew the importance of leaving much of the power of governing at the local and state level and that those rights needed to be preserved at the foundational document of the society, The Constitution.

Other articles discuss the ratification process and federal power.  But the wisdom of the framers of The Constitution lie in article five which outlines a process of amendments which leaves room for additional work to be done to keep the Constitution up to date to changes that need to be made.  As such the Constitution has remained a living document for all of these years and will continue to be seen in that light for many decades and centuries to come.

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