ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 29, 2013

Benjamin Franklin


Benjamin Franklin

Sometimes when a country is just getting organized, its citizens are considered to be uneducated, out of touch or primitive.  But exactly opposite was the truth when the great American experiment began to take shape.  The world did not see America as provincial or simple and that is due to a large part to the work of the man many that many have called “The First American”.  That man was Benjamin Franklin.

Benjamin Franklin stands out amongst those we would call “The Founding Fathers” because he was neither a military man nor a politician.  He was one of the few we think of a one of our nation’s fathers that never served as president.  But that does not mean that his contributions to the start of this great country were not profound and far reaching.

Benjamin Franklin could easily be described as what was popularly known in his day as a “renaissance man”.  He was truly proficient in many fields of discipline and he had a mind that was fascinated with all areas of study and knowledge.  As such he brought to the discussions with his fellow founding fathers a knowledge of political theory, an awareness of history and an ability to speculate on the perfect union that was crucial to the laying the conceptual foundation of what America would come to be when it blossomed into reality.

For many, we remember Benjamin Franklin as a great scientist and inventor.  And to be sure he qualified in that realm as well.  Every school boy or girl has that image of him flying that kite to capture electricity to test his theories that is so popular in our mythology of his accomplishments.  But these images are no myth for Franklin was truly a great inventor contributing to the world such important innovations as the lightning rod, swim fins, the catheter, the harmonica and bifocals.  In that way, Benjamin Franklin had as much in common with Michelangelo as he did with Thomas Jefferson and indeed he was in good company if listed with either.

But it was a political theorist and a philosopher that Franklin made huge contributions to the development of the American experiment in its early formations.  It was he who was able to envision the concept of a new American nation.  But his talents did not end at his ability to use his powerful mind to envision the future so well.  He was also a talented communicator, writer and teacher so he was able to use his eloquence and magnetic personality to promote the idea of an American nation both within the colonies and internationally.

Benjamin Franklin was truly a citizen of the world as he was as comfortable in the courtyards of France as he was in the pubs of Boston.  In fact, he was so popular on both sides of the Atlantic that he served as America’s first ambassador to France and therein lies one of his greatest contributions to the independence of the new country.  He was able to use his vast popularity and his trained powers of persuasion to cause the French to enter the battle on the side of the colonies against the British which was a major contributor to the success of the revolution to free America from English control and launch the independent American nation.
Franklin’s writings have become treasured documents among the archives of this important time in American history.  But just as much as his written work, his influence as a thinker, an intellectual and an international diplomat set the standard for others to follow after him and truly established America as a member of the international community of nations.

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