ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Thursday, September 26, 2013

Renewable Fuels for Alternative Energy


Renewable Fuels for Alternative Energy

The Germans have really taken off when it comes to renewable fuel sources, and have become one of the major players in the alternative energy game. Under the aegis of the nation's electricity feed laws, the German people set a world record in 2006 by investing over $10 billion (US) in research, development, and implementation of wind turbines, biogas power plants, and solar collection cells. Germany's “feed laws” permit the German homeowners to connect to an electrical grid through some source of renewable energy and then sell back to the power company any excess energy produced at retail prices. This economic incentive has catapulted Germany into the number-one position among all nations with regards to the number of operational solar arrays, biogas plants, and wind turbines. The 50-terawatt hours of electricity produced by these renewable energy sources account for 10% of all of Germany's energy production per year. In 2006 alone, Germany installed 100,000 solar energy collection systems.

Over in the US, the BP corporation has established an Energy Biosciences Institute (EBI) to spearhead extensive new research and development efforts into clean burning renewable energy sources, most prominently biofuels for ground vehicles. BP's investment comes to $50 million (US) per year over the course of the next decade. This EBI will be physically located at the University of Illinois Urbana-Champaign. The University is in partnership with BP, and it will be responsible for research and development of new biofuel crops, biofuel-delivering agricultural systems, and machines to produce renewable fuels in liquid form for automobile consumption. The University will especially spearhead efforts in the field of genetic engineering with regard to creating the more advanced biofuel crops. The EBI will additionally have as a major focal point technological innovations for converting heavy hydrocarbons into pollution-free and highly efficient fuels.

Also in the US, the battle rages on between Congress and the Geothermal Energy Association (GEA). The GEA's Executive Director Karl Gawell has recently written to the Congress and the Department of Energy, the only way to ensure that DOE and OMB do not simply revert to their irrational insistence on terminating the geothermal research program is to schedule a congressional hearing specifically on geothermal energy, its potential, and the role of federal research. Furthermore, Gawell goes on to say that recent studies by the National Research Council, the Western Governors' Association Clean Energy Task Force and the Massachusetts Institute of Technology all support expanding geothermal research funding to develop the technology necessary to utilize this vast, untapped domestic renewable energy resource. Supporters of geothermal energy, such as this writer, are amazed at the minuscule amount of awareness that the public has about the huge benefits that research and development of the renewable alternative energy source would provide the US, both practically and economically. Geothermal energy is already less expensive to produce in terms of kilowatt-hours than the coal that the US keeps mining. Geothermal energy is readily available, sitting just a few miles below our feet and easily accessible through drilling. One company, Ormat, which is the third largest geothermal energy producer in the US and has plants in several different nations, is already a billion-dollar-per-year business—geothermal energy is certainly economically viable.