ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Thursday, September 26, 2013

Wind Power as a Viable Solution to Meeting Alternative Energy Needs


Wind Power as a Viable Solution to Meeting Alternative Energy Needs

Although it is much less expensive to initially get hooked into the local electric company's grid than it is to set up and hook into wind turbines, in the long run one saves money by utilizing the wind for one's energy needs—while also becoming more independent. Not receiving an electric bill while enjoying the advantages of the modern electrically-driven lifestyle is a wondrous feeling.

Electric bills and fuel bills are rising steadily—but the cost of wind turbine energy is zero, and the cost of installing and hooking up a turbine is steadily coming down as demand rises and more commercial success is realized by various companies producing the turbines and researching technologies to make them ever more efficient. In addition, people are moving away from the traditional electric grids and the fossil fuels for personal reasons including desire for greater independence, the desire to live remotely or rurally without having to “go primitive”, political concerns such as fears of terrorist strikes on oil fields or power grids, or concerns about the environment. Again, this motivation to get away from the traditional energy sources is the same one that causes people to seek the power of the wind for their energy, giving more business opportunities to profit from wind turbine production and maintenance, which drives their costs down for the consumers. In nearly thirty states at the time of this writing, homeowners who remain on the grid but who still choose to use wind energy (or other alternative forms) are eligible for rebates or tax breaks from the state governments that end up paying for as much as 50% of their total “green” energy systems' costs. In addition, there are 35 states at the time of this writing where these homeowners are allowed to sell their excess energy back to the power company under what are called “net metering laws”. The rates that they are being paid by the local power companies for this energy are standard retail rates—in other words, the homeowners are actually profiting from their own energy production.

Some federal lawmakers are pushing to get the federal government to mandate these tax breaks and other wind power incentives in all 50 states. Japan and Germany already have national incentive programs in place. However, “A lot of this is handled regionally by state law. There wouldn't really be a role for the federal government,” the Energy Department's Craig Stevens says. And as might be imagined, there are power companies who feel that it's unfair that they should have to pay retail rates to private individuals. “We should [only have to] pay you the wholesale rate for ... your electricity,” according to Bruce Bowen, Pacific Gas & Electric's director of regulatory policy. However, the companies seem to be more worried about losing short term profits than about the benefits, especially in the long run, of the increased use of wind turbines or wind farms. Head of the Center for Energy Efficiency and Renewable Technologies of California V. John White points out, “It's quality power that strengthens the grid.”