ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 29, 2013

The 22nd Amendment


The 22nd Amendment

On February 27th, 1951, the 22nd amendment was ratified which made permanent a tradition that has profound influence on the philosophy of government in the United States of America.  This amendment may not be the most well known amendment but its place in the fabric of American history cannot be overstated.  That is because the 22nd Amendment mandated that…

No person shall be elected to the office of the President more than twice, and no person who has held the office of President, or acted as President, for more than two years of a term to which some other person was elected President shall be elected to the office of the President more than once.

The limitation of service as President of the United States to two terms was one that up until the 22nd amendment was more a matter of custom than law.  It began when George Washington refused to run for a third term.  But by making the limitation of power in the presidency in the 22nd amendment, the American people made a bold statement about how their government would be run.

One of the most unique aspects to how the United States of America organized its government was the concept of citizen rulers.  This concept was born in the very halls and pubs where the founding fathers gathered to discuss this new country that was just getting started.  By reducing the idea of a “career politician”, especially at the presidential level, the 22nd amendment dealt a deadly blow to the concept that America would ever be ruled by a king or a “president for life.”

This was clearly a reaction by America to the abuses that had witnessed by the pilgrims and immigrants that make up this great country in their homelands.  They reacted strongly and negatively to the deification of kings and the virtually unlimited powers that too many times systems of royalty tended to give to their leadership.  This was one of the central themes that caused so many to flee Europe, Central Asia and other parts of the world to seek a land where it was the people who were the center of the governments will, not the arbitrary ideas of a king who was cut off from the real needs of the people he served.

The way America set up its presidency was in every way an attempt to “fix” the flaws and abuses of the European models and refocus the center of power in government on the electorate rather than on the elected.  Another aspect of the American federal system that was put in place deliberately to limit the ability of those in power to abuse that power is the system of checks and balances.  This system assures that none of the branches of government, The Congress, the Presidency or the Supreme Court could dominate the other or take complete power and rule without challenge.  By insuring that all in power had to answer to the opposing party and be prepared to answer to the American people for what they did and even said, this completely eliminated that chances that one part of the government would stage a “coup” over the other.

Accountability is a word that is not very exciting but it is the concept that has kept the American system of government healthy and in service to its people rather than putting them in service for over 200 years.

In addition to these several highly innovative methods the founding fathers gave to this young country to eliminate the abuses of past governmental systems, they also put a system in place that assured the orderly transition of power.  The system of elections every two years stopped two evils, the occurrence of a politician who served for life without accountability and a system wherein the only way to loose your job in government was by violent overthrow.  As a result the American system, albeit contentious and argumentative, has been and continues to be one of the most peaceful and orderly systems of federal administration in the world and indeed in the history of the world.

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