ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Thursday, September 26, 2013

Investment into Alternative Energy Research and Development


Investment into Alternative Energy Research and Development

The US government must continue to back the expansion of the role of alternative energy research and development and its implementation by companies and homeowners. Although this writer believes in the reign of the free market and that “that government is best which governs least”, our current system has companies and people expecting federal backing of major initiative with direct investment, in the form of tax breaks, rebate incentives, and even direct central bank investment into the alternative energy industry.

The US and its citizenry need to invest all of the time and energy that they can spare to the conversion from a fossil fuel burning society to one that is green for several different reasons. The green economy will not harm the environment or the quality of our air like fossil fuel burning does. We can become the energy independent nation that we need to be by cutting away our need to import oil, especially oil that is produced by anti-American nations such as Iran.  Ultimately, renewable energies and extremely efficient energies like atomic energy are far less expensive than the continuous mining and drilling for fossil fuels.  If we do not invest in our future now, catastrophe awaits us. We are going to need to consume more energy than ever in our history as we sail into the 21st century and beyond—our dependency on foreigners for meeting these energy needs only leaves us open to sabotage while draining our coffers in order to fill other nations'.

It can be argued that federal, state, and local governments should work in conjunction on the issue of alternative energy research and development and implement mandatory programs for new home construction and all home remodeling that stipulate the installation of alternative energy power sources—eventually over a certain period of years transforming into 100% installation of alternative energy sources for any new home or corporate building—as well as backing a similar program to have all new vehicles produced in the nation be hybrid vehicles or hydrogen fuel cell powered vehicles by the year 2020. All levels of government could also impose mandatory compliance laws on construction and utilities companies. The utility companies in all 50 states should be required to invest in alternative energy research and development while also being required to buy back, at fair rates, excess energy produced by homeowners through their use of alternative energy power sources. Strong financial incentives need to be in place for new companies to invest in developing renewable energies. This would not only make the US energy independent at the fastest possible rate, but it would stimulate the growth of the economy and provide tens of thousands of new, good-paying jobs for people.

Alternative energy generation in the forms of solar, wind, hydroelectric, biofuel, geothermal, and atomic; alternative energy storage systems such as more efficient batteris and hydrogen fuel cells; and alternative energy-furthering infrastructures with superior energy efficiency all need to be brought into the affordable price range through development. Government investment into these matters would surely help us along.