ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Monday, September 30, 2013

The Legacy of Columbus


The Legacy of Columbus

If you thought back to the first things you ever learned about the history of America, the one that jumps out is that Columbus sailed the ocean blue and discovered America is 1492.  While the date is correct, we later learned when our study of history became more scholarly that there is some dispute about whether Columbus discovered America at all.  So what is the real legacy that this legend of Columbus has given to the American culture that has made him such a revered figure in cultural history?

So much of the Columbus story is approximate that, at first review, we would almost relegate the story of how Columbus discovered America to the level of a myth that borders on superhero worship.  But Columbus was not a myth.  There really was an explorer named Columbus who carried out three bold journeys across the ocean and during those journeys, he did indeed discover “the new world.”  His ships really were named the Nina, the Pinta and the Santa Maria and he did indeed embark one of those three voyages in 1492.

The legacy of Columbus then is more than just the facts of his exploratory journeys and their outcome.  There is reason to believe that Columbus’s fabled “discovery of America” did not occur on North American soil but somewhat further south of here, somewhere in the Bahamas.  But the legacy of Columbus lies in his spirit and the challenge he took on that is part of the American spirit and one we identify with so strongly.

Part of the legend was that Columbus embarked on this trip for the new world despite the prevailing “scientific” belief that the world was flat.  Now research in recent times have surfaced sufficient documentation to show that sailors of that time never did believe that teaching.  Their extensive knowledge of navigation and astronomy, which is crucial for any successful sea voyage, was sufficient for sailors to know that the earth was round and that they would never “fall off the edge.”  However, the image of those brave men launching out to sea, against the advice of popular opinion, to find something new and exciting so connects  with the American spirit of discovery and adventure that this myth persists as part of the legacy of Columbus.

Americans do have a tremendous sense of discovery and adventure and a deeply seated need to conquer new lands, to reach out beyond their own grasp and to do the impossible.  This was the spirit of Manifest Destiny which gripped the nation long before there was any reason to believe that this meager band of colonists had the resources to settle a great nation.  Americans always have had such a firm belief in themselves and a core faith that they could do the impossible.  That part of the American spirit is what connects to Columbus’s setting out on these bold missions facing certain dangers so he too could discover new lands and have great adventures.

The legacy of Columbus also lies in the American desire to explore.  Even though the source of the quotation is only a science fiction show, the “mission” of the fictional space ship “The Enterprise” sums up a deep desire in the heart of all Americans.

Space, the final frontier.  These are the voyages of the Starship Enterprise.  Her five year mission: to explore strange new worlds.  To seek out new life and new civilizations.  To boldly go where no man has gone before.

For Americans, the mission of James Kirk is a perfect restatement of the mission of Christopher Columbus.  And it is the mission of America which has driven this country and its citizens to discoveries and achievements that have never been done before.  It is that spirit of Columbus in all Americans that is one of the things that have made this country great.

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