ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Thursday, September 26, 2013

The Ways that the Military is Using Alternative Energy


The Ways that the Military is Using Alternative Energy

The US military knows that its branches must revamp their thinking about how to engage in “the theater of war” in the new, post-Cold War world of the 21st century. One thing that the military leaders stress is the desire for the forces deployed in the theater to be able to be more energy-independent. Currently the US military has policies and procedures in place to interact with allies or sympathetic local populaces to help its forces in the field get their needed energy and clean water when engaged in a foreign military campaign. However, this is not wholly reliable, as the US might well find itself facing unilateral military activities, or have itself in a situation where its allies cannot help it with the resources it needs to conduct its military actions successfully.

The US military is very interested in certain alternative energies that, with the right research and development technologically, can make it energy independent, or at least a great deal more so, on the battlefield. One of the things that greatly interests the military along these lines is the development of small nuclear reactors, which could be portable, for producing theater-local electricity. The military is impressed with how clean-burning nuclear reactors are and how energy efficient they are. Making them portable for the typical warfare of today's highly mobile, small-scaled military operations is something they are researching. The most prominent thing that the US military thinks these small nuclear reactors would be useful for involves the removal of hydrogen (for fuel cell) from seawater. It also thinks that converting seawater to hydrogen fuel in this way would have less negative impact on the environment than its current practices of remaining supplied out in the field.

Seawater is, in fact, the military's highest interest when it comes to the matter of alternative energy supply. Seawater can be endlessly “mined” for hydrogen, which in turn powers advanced fuel cells. Using OTEC, seawater can also be endlessly converted into desalinated, potable water.  Potable water and hydrogen for power are two of the things that a near-future deployed military force will need most of all.

In the cores of nuclear reactors—which as stated above are devices highly interesting, in portable form, to the US military—we encounter temperatures greater than 1000 degrees Celsius. When this level of temperature is mixed with a thermo-chemical water-splitting procedure, we have on our hands the most efficient means of breaking down water into its component parts, which are molecular hydrogen and oxygen. The minerals and salts that are contained in seawater would have to be extracted via a desalination process in order to make the way clear for the water-splitting process. These could then be utilized, such as in vitamins or in salt shakers, or simply sent back to the ocean (recycling). Using the power of nuclear reactors to extract this hydrogen from the sea, in order to then input that into fuel cells to power advanced airplanes, tanks, ground vehicles, and the like, is clearly high on the R & D priority list of the military.