ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Wednesday, September 25, 2013

Geothermal Power as Alternative Energy


Geothermal Power as Alternative Energy

We should be doing everything possible to develop geothermal energy technologies. This is a largely untapped area of tremendous alternative energy potential, as it simply taps the energy being naturally produced by the Earth herself. Vast amounts of power are present below the surface crust on which we move and have our being. All we need do is tap into it and harness it.

At the Earths' core, the temperature is 60 times greater than that of water being boiled. The tremendous heat creates pressures that exert themselves only a couple of miles below us, and these pressures contain huge amounts of energy. Superheated fluids in the form of magma, which we see the power and energy of  whenever there is a volcanic eruption, await our tapping. These fluids also trickle to the surface as steam and emerge from vents. We can create our own vents, and we can create out own containment chambers for the magma and convert all of this energy into electricity to light and heat our homes. In the creation of a geothermal power plant, a well would be dug where there is a good source of magma or heated fluid. Piping would be fitted down  into the source, and the fluids forced to the surface to produce the needed steam. The steam would turn a turbine engine, which would generate the electricity.

There are criticisms of geothermal energy tapping which prevent its being implemented on the large scale which it should be. Critics say that study and research to find a resourceful area is too costly and takes up too much time. Then there is more great expense needed to build a geothermal power plant, and there is no promise of the plant turning a profit. Some geothermal sites, once tapped, might be found to not produce a large enough amount of steam for the power plant to be viable or reliable. And we hear from the environmentalists who worry that bringing up magma can bring up potentially harmful materials along with it.

However, the great benefits of geothermal energy would subsume these criticisms if only we would explore it more. The fact that geothermal energy is merely the energy of the Earth herself means it does not produce any pollutants. Geothermal energy is extremely efficient—the efforts needed to channel it are minimal after a site is found and a plant is set up. Geothermal plants, furthermore, do not need to be as large as electrical plants, giant dams, or atomic energy facilities—the environment would thus be less disrupted. And, needless to say, it is an alternative form of energy—using it would mean we become that much less dependent on oil and coal. Perhaps most importantly of all—we are never, ever going to run out of geothermal energy, and it is not a commodity that would continuously become more expensive in terms of real dollars as time passes, since it is ubiquitous. Geothermal energy would be, in the end, very cheap, after investigation and power plant building costs are recouped.

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