ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 29, 2013

Remember the Alamo


Remember the Alamo

America remembers many great battles that represent a turning point in a conflict that helped shaped our history.  We think of D-Day in World War II that turned the tide of victory toward the allies despite horrific losses.  But it is a unique battle that is remembered with pride and patriotism but is also a battle that was lost and almost everybody on our side brutally killed.  But that was the case in the battle for the Alamo in 1863.

The battle for the Alamo was not a conventional battle in the sense of two equally matched armies fighting back and forth to retain property.  It was, to put it bluntly, a slaughter.  But the brave stand of those few hundred Texans against thousands of Mexican soldiers continues to inspire us today because it was a stand against impossible odds but it was a stand that reflected the American ethic of never giving up or surrendering when there is a principle to be defended.
The siege at the Alamo actually lasted thirteen days.  It began on February 23, 1863 and it was over by March 6th.  It is hard to imagine today, with Mexico to our south a trusted ally of the United States but this was a battle to stop that attempts by Mexico to invade the newly forming country of the United States which was an act of war to be sure.  The brave men who stood against that vast army have become American icons of bravery and the American spirit and the names listed among those killed in that fort included Davy Crocket, Jim Bowie, the commander of the unit Lieutenant Colonel William B. Travis.  It was Travis that inspired his men to fight against insurmountable odds and his courage is what we celebrate whenever we say that famous rallying cry that come out of this battle which was “Remember the Alamo.”  Travis wrote in a letter how he defied the Mexican attackers on the eve of the final siege.

I am besieged, by a thousand or more of the Mexicans under Santa Anna.  I have sustained a continual Bombardment and cannonade for 24 hours and have not lost a man.  The enemy has demanded a surrender at discretion, otherwise, the garrison are to be put to the sword, if the fort is taken.  I have answered the demand with a cannon shot, and our flag still waves proudly from the walls.  I shall never surrender or retreat.  I am determined to sustain myself as long as possible and die like a soldier who never forgets what is due to his own honor & that of his country.  Victory or Death.

It was this brave stand that actually turned the war against this invading army to the advantage of the Americans.  The outrage from the slaughter of these men inspired that famous rallying cry that we remember even now centuries later when we hear those words “Remember the Alamo”.  Their stand against Santa Anna gave Sam Houston the time to organize a much more potent army which went on to deliver to Santa Anna a stunning defeat at San Jacinto which was the turning point for Texas which went on from there to victory in this war.

The spirit of Texas was never the same and to this day, Texas prides itself as a people of particular courage, boldness and a unique independence that even sets them apart from the already fiercely independent American spirit.  Moreover, the entire nation looks to this battle as an example of how a few good men helped deliver a victory, even if it was at the cost of their own lives.  That indeed is the true spirit of patriotism.

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