ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 29, 2013

John F. Kennedy


John F. Kennedy

In the life of this great nation, a few of its presidents have emerged from the pack as truly historic and memorable even more than others.  Of course, the presidents from the generation of the founding fathers certainly fit that bill including George Washington and Thomas Jefferson.  And presidents that served the country in times of great crisis also are deeply honored in memory.  But in recent memory, there probably no other president that brings up emotions of respect and admiration as much as that of John F. Kennedy.

Kennedy seemed to capture the hearts of the American people in a way that was unique in presidents before or since.  Part of it may have been the era in history that the country was in when he became the President of the United States.  The historic time between 1950 and 1970 was a time when the largest generation of youth, now known as the “baby boomers”, was coming of age.  With them a new youth movement brought a sense of optimism, a “can do” attitude and to some extent a sense of revolution.  They were looking for new ways of seeing things, a new vision of the future and new leadership and John F. Kennedy was the perfect man of the hour to provide that leadership.

So much about Kennedy’s presidency has an aura of romance and almost a fairy tale excitement of it.  From the naming of his family estates “Camelot” to the love affair that the public had with the strikingly beautiful presidential couple, Jack and Jacqueline Kennedy.  That touch of magic extended to everything he did and virtually everybody in his family including his younger brother Robert who was idolized as well and almost certainly would have served as president had he not been tragically assassinated during his early bid for that office.

But this was not to say that Kennedy was not a phenomenal leader.  He faced serious challenges.  The Cuban Missile Crisis may have been one of the most frightening show downs between a nuclear Russia and a nuclear America that has ever happened in history.  When it became clear that Russia was beginning to build bases in Cuba and arm them with those terrible weapons, this was no time for a weak president.  Had Russia been able to bully Kennedy or intimidate the young president and put those missiles in Cuba, it seems certain that the outcome of the cold war would have been one of failure rather than success.  But Kennedy was not bullied or intimidated and using the power of his office, Kennedy stood his ground and stood ground for all Americans and forced the Russians to remove those missiles.

But this was not the only great accomplishment of Kennedy’s administration.  It took a leader who had great vision and ability to inspire a nation as nobody else than John F. Kennedy could to set the sights of the nation on landing on the moon.  But Kennedy put that desire and that high calling in the hearts of his people and the nation rallied to finally see that man step out on the moon and declare, “This is one step for man, a giant leap for mankind.”  That was one of the proudest days in American history and it was Kennedy who inspired us to that kind of greatness.

As much as the life and leadership of John F. Kennedy perfectly exemplified the optimism and youthful zeal of a generation, his tragic assignation changed the country forever as well.  On that sad day of November 22, 1963 when Lee Harvey Oswald gunned down America’s beloved president, the hearts of Americans changed forever.

This was one of those days that almost everybody who was alive at the time, from school children to grandfathers remembered where they were when they heard the news.  Since we laid to rest this great leader, the presidency itself has never been the same.  While Americans will always respect their presidents, that sense of adoration for the man in the White House disappeared forever.  But the thing that did not disappear was the ongoing adoration of the man, John F. Kennedy, who inspired a generation and a nation to look forward to greatness and in the famous words of his inaugural address in 1961…

"Ask not what your country can do for you, ask what you can do for your country."

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