ADSENSE TIPS

The One Simple Trick That Can Double Your Adsense
Revenue

I've been working with Google's Adsense program for a while now. If you're not
already in the program, why not take a look at it now at
https://www.google.com/adsense. I really like Adsense. It makes me money
and it's easy to work with. Just some simple copy & paste into your webpage
and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky
and get a lot of clicks. But if you're really serious about making a lot of money
with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first
signed up, I got some clicks and made a tiny bit of money. That wasn't good
enough. I knew there must be a way to get more of my visitors to click on the
ads.
Google has a strict policy about not pointing to the ads in any way or asking
people to click on them, so there were two things I couldn't do. What else was
there?
Then I remembered reading an article once that discussed the psychological
impact of colors on the human mind. I started researching everything I could
find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and
down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product
could pull more sales from just changing the colors of the label. What were
these colors? Red and yellow! The combination of these two colors has an
immediate impact on the person who sees them. They make your eyes stop and
focus. They pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and yellow does this,
but it does. On one of my sites, I changed my Adsense ads to a bright red
border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change.
That's what worked on my site. Your site's color scheme may work better with a
slightly different color combination. Try lots of different color variations. Make a
change in the morning and let it ride for the whole day. The next morning, try a
different set of colors. Change the border, background, text. Change everything
you can. Most importantly, keep detailed records of the color scheme you used,
click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most
profitable one and let it run for a week or so and see how it does. I'm always
trying different colors even after my run of good clicks with red and yellow.
There are a lot of color combinations to choose from. You never know when
you'll find just the right one.
(c) Brad Bahr - All Rights reserved

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Sunday, September 29, 2013

When Everything Changed


When Everything Changed

American history, or really history in general is not always marked with outstanding events, stunning personalities or remarkable speeches.  Much of the history of a great nation is slow steady improvement, set backs and then how a people recovers from those set backs.  But in the context of American history, there are a number of truly phenomenal moments when everything changed.  These are not just one day events, although some are that sudden.  But these are events that once they transpired, Americans thought of themselves, the world and their place in the world completely differently.  And it’s worth noting what those events were and how they changed Americans forever.

Obviously the revolution itself and the founding of the country changed a small group of colonies who thought of themselves as Englishmen far from home.  When the independence of America was done, that vision of ourselves was completely different.  We were now a proud new nation, a new type of nationality that had its own view of the world and its own hopes and dreams as well.

World War II was the kind of event that once we underwent the tremendous trial, struggle and victory that such a war demands of a people, we never could go back to seeing ourselves again in the same way as we thought before the war.  Our victory against Japan, Germany and their allies gave us tremendous confidence that we could affect world history for the better.  But it also gave us a tremendous sense of responsibility.  When we dropped those bombs on Japan, everybody on the planet began to understand the horrible power that was now in the hands of mankind, for a season in the hands of America and the huge responsibility for the fate of mankind that came with that kind of power.

Pearl Harbor while part of World War II deserves its own mention because of the fundamental change to how America viewed itself in relation to the world.  Prior to that attack, America considered itself invulnerable.  Like a teenager that thought they could never be hurt, we had never been attacked on our homeland before.  But Japan proved that they not only could attack us but that they could hurt us very badly.  Yes, we responded with a fury but from that moment forward, we knew that we, like everybody else in the world, were vulnerable and we had to start behaving differently in a world full of both friends and enemies.

Outside of the military world, the famous I Have a Dream Speech by Dr. Martin Luther King at the March on Washington on August 28, 1963 did not just change the black community forever.  Yes, that speech had a mighty impact on the way the African American community saw their future and it gave inspiration and hope to a struggling civil rights movement that spurred it on to victory.  But it also affected all Americans because we started to see ourselves as a community of many cultures, many races and many orientations.  It was the beginning of acceptance in this country.  But that is a process that is far from over.


In modern times, the attacks on the World Trade Center on September 11, 2001 had a drastic effect on the minds and hearts of America and indeed on the world.  We are still learning how that effect will finally show itself as the ripples of shock, fear, anxiety and reprisals are still going on.  But to be sure, as with Pearl Harbor, the effects on our feelings about our place in the world and our vulnerability were certainly be changed forever.

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