facebook proxy server: What Niche Marketing Really Is

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I've been working with Google's Adsense program for a while now. If you're not

already in the program, why not take a look at it now at

https://www.google.com/adsense. I really like Adsense. It makes me money

and it's easy to work with. Just some simple copy & paste into your webpage

and you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky

and get a lot of clicks. But if you're really serious about making a lot of money

with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first

signed up, I got some clicks and made a tiny bit of money. That wasn't good

enough. I knew there must be a way to get more of my visitors to click on the

ads.

Google has a strict policy about not pointing to the ads in any way or asking

people to click on them, so there were two things I couldn't do. What else was

there?

Then I remembered reading an article once that discussed the psychological

impact of colors on the human mind. I started researching everything I could

find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and

down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product

could pull more sales from just changing the colors of the label. What were

these colors? Red and yellow! The combination of these two colors has an

immediate impact on the person who sees them. They make your eyes stop and

focus. They pull your eyes right to that part of the page. They grab your

attention! I'm not sure exactly why the combination of red and yellow does this,

but it does. On one of my sites, I changed my Adsense ads to a bright red

border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change.

That's what worked on my site. Your site's color scheme may work better with a

slightly different color combination. Try lots of different color variations. Make a

change in the morning and let it ride for the whole day. The next morning, try a

different set of colors. Change the border, background, text. Change everything

you can. Most importantly, keep detailed records of the color scheme you used,

click ratio and revenue generated.

After you've done all the experimenting you want to, go back to the most

profitable one and let it run for a week or so and see how it does. I'm always

trying different colors even after my run of good clicks with red and yellow.

There are a lot of color combinations to choose from. You never know when

you'll find just the right one.

Sunday, September 8, 2013

What Niche Marketing Really Is

What Niche Marketing Really Is

It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible…or possible, for that matter. So what are us little guys supposed to do?

Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living… thanks to the Internet.

Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget.

Finding the right niche for what you have to sell isn’t really all that difficult. Just think about who the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product JUST to people who have swimming pools.

In essence, niche marketing is selling a product or service to those who want or need the product the most.

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